Growth Hacking with Digital Marketing (version 5.1)

This is the trailer for the 2018 update of our award winning growth hacking course. Get a $10 coupon for the course at this link: http://bit.ly/YTGH10.

The world’s BESTSELLING growth hacking course! Become a modern digital marketing leader. Over 30,000 alumni worldwide!

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!


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Three Blockchain Companies Creating the Future of Business

Smart Contracts and “decentralized organizations” (often called “DAOs” are going to totally disrupt the way digital businesses are launched and managed in the near future.

In this Brain Boost, learn about 3 platforms that enable you to set up a decentralized organization on the blockchain in a few hours.

1: district0x (co-founders Matúš Lešťan + Joseph Urgo): Beautiful turnkey DAO platform on a mission to enable the reinvention of many of the web’s key applications in a way that eliminates rent-seeking and abusive use of your personal data. Also, see their white paper here.

2: DAOStack (founder: Matan Field): really focused on enabling decentralized organizations to operate at scale. Jeremy Epstein called DAOStack a “WordPress for DAOs” in his great piece linked at the bottom of this post. Read the DAOStack white paper here.

3. Colony (founded by Jack du Rose): very interesting feature to this platform is the integration of peer reviews by fellow collaborators as a variable in determining rewards and control of the “colony.” “Colony” is the Platform’s name for a decentralized, collaboratively-managed project. The Colony Team maintains an excellent blog at https://blog.colony.io/

I also encourage you to check out Jeremy Epstein’s excellent piece covering these and many other DAO platforms.

 

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View from the C-Suite: Brian Burwell on Talent Development

🌱 This interview with Brian Burwell, the CEO of a major management consulting firm, is one of a series that compliments Eazl’s Advanced Management Training program. For students enrolled in the course, each one of these interviews aligns with a section of your learning experience. 🌱

This is part one of a 6-part interview. Look for the additional footage over the next several weeks. Subscribe to get notified.

If you are interested in enrolling in the course, you can get 70% off of the retail price using this link 👉 http://bit.ly/eazlamt20

Key takeaways:

  • It’s equally important to develop employees’ talents as it is to find talented people.
  • The #1 quality a CEO needs to be successful is determination. If you don’t have that, you are going to fold.
  • Mindset is just as important as intellectual capability.
  • Find talent that has enough of a skill-set for you to work with.
  • You create safe spaces by the capabilities you help people develop and the situations you put them in.
  • As a leader, it’s part of your job to help people become fully developed human beings.

 

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Career Hacking: The World’s BESTSELLING Career Management Course (Trailer)

This is the trailer for the 2018 update of our award winning resume and career course. Get a $10 coupon for the course at this link.

A great job is the key to living a happy life. The problem is, you know how competitive the job market is and you weren’t taught to job hunt in school.

The good news is, simply by mastering these leading-edge job hunting and professional presentation skills, you can put yourself into the running for positions that were previously out of your reach. Plus, you can present yourself articulately, with confidence, and with purpose…identify the right opportunities so you don’t waste your valuable time…and get hired for more money than you previously thought possible. And it can all happen within the space of a few weeks. Thousands of job seekers have already benefited – and you can too.

As a premium subscriber to the course, you’ll get lifetime access to:
* 150+ eye-catching and engaging videos presented in HD and designed by the animators at Eazl Studios in San Francisco

* Pro-grade templates for your resume writing, CV writing, cover letter writing, and LinkedIn profile

* Word tracks for managing tricky situations like performing seamless e-networking, requesting professional recommendations, and handling tough interviews

* Step-by-step guides for advanced resume writing and advanced

* LinkedIn profiles, including keyword optimization

* Summary banks for your resume, cover letter, and LinkedIn profile covering a wide variety of professional backgrounds

Check out the course here.

From Kissmetrics: Your Customers Don’t Care About Your Product

To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.

eazl customer service

“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.

Your customers care about the progress they will make as a result of using your product.

As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”

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NEW! Advanced Management Training 5.0 (Course Trailer)

This is the trailer for the new update of out Advanced Management Training program. You can claim a $10 coupon at this link: http://bit.ly/AMT-YT10.

This is an MBA in a box! You’ll learn hiring, mentorship, communication & persuasion, productivity hacks, negotiation & leadership skills, + more.

Course Description:
Similar to MIT’s Advanced Management Program for high potential managers (which costs $57,000), this course will develop a comprehensive suite of skills that you need in order to be a manager that delivers exceptional value to your team, organization, and the communities you serve.

*Learn recipes for handling common management challenges
*Communicate and persuade in the age of digital communication
*Win in negotiations while cultivating long-term relationships
*Maximize your personal productivity and handle time constraints
*Understand issues faced by managers from a macroeconomic perspective
*Transform your leadership style and develop your soft skills

Collaboration Skills: One of the Most Important 21st Century Job Skills

Collaboration Concept

This morning I (Davis) am speaking to Rich Campbell’s marketing students at Sonoma State (maybe you’re one of them?!) and I wanted to center this annual presentation to my fellow SSU alums around collaboration this year. At the end of this post, I’ll share an exercise with you that you can use to build your collaboration muscles.

First, let’s define “collaboration” for our purposes as working with someone to produce or create something outside of a traditional corporate structure.

Increasingly, I’m finding that the rise of decentralized work networks, contract work scenarios from larger corporations, the freelance economy, the sharing economy, and virtual workforces is creating an increased need for collaboration skills.

This isn’t just what I am personally feeling but Eazl is also hearing this from our corporate learning clients like PayPal, Yelp!, Volkswagon, and other enterprises. In a higher education landscape that increasingly prioritizes computer science education, employers are finding that soft skills are often lacking in their workforces.

Here, you’ll find links where you can explore some of the collaboration topics that I discussed with the Sonoma State students today and dive deeper into elements of collaboration or most appropriate for your use case:

Here’s a simple exercise to build your skills in this area:

  1.  Next time that somebody close to you starts to tell you about something that is important to them, use the “three whys“ technique to learn deeply about their attitude towards the situation. Simply ask “why do you feel that way?” and then follow up with another question like “why do you think that?“ and then finally, a final “why do you think that?“
  2. Call the information that you have learned about this person, their situation, and the assumptions that drive their thinking back to yourself. Simply take information if they’ve shared with you and then replay that in your mind. This will reinforce those ideas and enable you to retain the information that was shared with you.

This exercise is simply about learning to actively search for, listen to, and retain information about another person‘s interests and attitudes. After all, collaboration is all about working towards shared interests or goals outside of traditional work formats because you will often be unable to force people to do something. That means that you need to know more about what actually motivates them, align your actions with their motivations, and collaboratively work towards the goal.

Build your collaboration skills with these Eazl courses:

If you’re interested, you can also see a recording of my talk on campus last year on the History of the Entrepreneurial Spirit.

Brian Taylor on the Psychology of Customer Experience and UI / UX

🌱 This is the full, unedited interview that’s a part of Eazl’s Growth Hacking Certification Course 🌱

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Brian on LinkedIn® at https://www.linkedin.com/in/brianataylor .

Here are some notes on Brian’s interview…

Great quotes:
“Step one is becoming empathetic with your users, customers, and prospects. People are coming to your ‘experience’ with a state of mind and a particular frame of reference. The better you can step into their shoes, the better you are going to be at creating an experience that aligns your goals with their goals.”

“Testing and optimization is important once you have your structure set up. When you have low traffic, you’re probably better off spending your time finding out how to get more traffic.”

“Early on, A/B testing is probably a waste of your time.”

“Be wary of optimizing for local maxima and minima… if you’re only A/B testing buttons, your range of variance is very small. You’ll never A/B test your way to being Tesla.”

On digital funnels:
Think of great UX as a study of getting out of people’s way. Put the experience together in a way that allows people to follow their natural inclinations, because if they’re with you, there’s a need that they already have.

Don’t just throw features and products at people. You need to curate what you’re presenting to people. People leverage pieces of evidence that you give them to understand whether or not they ‘belong’ at a certain place or with a certain offering.

Think of this evidence like the language you use, the images presented, etc. Even if only one person is experiencing your “funnel,” psychologically, they put on different “hats” as they move down the funnel.

A customer will see themselves differently at one point in your funnel than they will at another.

Most people won’t want to focus on building a UX from scratch. Instead, see yourself as a curator that takes the best from your peers and translates it for your target personas.


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5 Principles of Customer Service

This video is an excerpt of our Digital + Social: Customer Service 2.0 (Certificate Course).

Get $10 off the course here.

Video summary:
* Social web enables customers to be closer than ever to each other
* Social web places the demand on businesses to be transparent, honest, and constructively engaged
* Small acts matter
* Accept responsibility for delivering results for your community
* Act with compassion and respect
* Listen, reflect, and share with your team to create a sustainable customer service strategy
* Take every customer service issue seriously, but not at the expense of the community

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