How to Use Intro Chats in Personal Networking

You can learn more about this topic in Eazl’s new Instant Skills course on personal networking.

When you’re building a personal network, “intro chats” are a great way to meet new people without committing too much. In this Brain Boost see how we use the PIG (Preferences, Interests, Goals) system to qualify people who we might collaborate with, hire, or buy something from.

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New Eazl Course: 5-Step Roadmap to Making a Great Hire

You can find the full Recruiting, Interviewing, & Hiring in 60 Minutes here.

Your 5-Step Roadmap to Making a Great Hire:
• Lead the hiring process for your company or team
• Write compelling job descriptions that attract candidates
• Source candidates from referral networks and the general public
• Proactively recruit using advanced LinkedIn® search tools
• Perform phone screens and interviews with candidates
• Structure compensation agreements with new hires
• Manage the decision-making process and extend job offer

What drives the performance of most companies? Great people. While professionals at many levels of seniority and across many geographies will benefit from this course, some audiences that will likely find immediate applications for these skills are:
• Recruiters and HR professionals looking to make great hires
• Team leaders who need to recruit or filter through internal candidate applications
• Entrepreneurs or business owners responsible for managing their own hiring process

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New Eazl Course: Professional Networking Strategy

You can find the full Personal Networking course here.

Learn how to make professional connections, filter out mis-aligned people, and start relationships with future partners.

Learn the CCMM Professional Networking Strategy in Less than 90 Minutes:
• Develop connections with professionals who can make a difference in your career
• Converse with new connections to determine alignment (or lack thereof)
• Craft approaches to developing new relationships with well-aligned people
• Expand your professional network through 2nd degree connections

To learn more about new courses launching this month, visit this page: http://eazlblog.com/new-courses-fall-2017/

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Email Marketing Isn’t Just for Selling

Building a community makes a business more sustainable and powerful, which means that it’s important to have goals for your email list beyond making sales. In fact, you might find that your open rates suffer and your unsubscribe rates soar when your email list feels that all they ever receive is communication prompting them to buy something.

Check out this sneak peak of an interview between our Growth Hacker in Residence, Maja Voje, and Stella Korošec of EQUA Products, a lifestyle brand that has raised over $1,000,000 to launch two different physical products. Stella feels strongly that email marketing should not be used only to reach sales targets.

You can see more of this interview and learn more about email marketing in our Growth Hacking Masterclass update. You can enroll in the course now and receive the update next week when we launch the new material.

So, if your email lists aren’t just for advertising products, what other reasons are there to reach out to your customers?

There are a ton of reasons to reach out to your email list, but here are just a few of our favorites:

1. Company Update / What You’ve Been Working On
This is a way to plug future products and services and build excitement around them without selling anything. Give your list an update on what’s been going on and make it feel personal…almost like a letter you would write to a friend. It’s best to use plain text emails for these purposes and sign with an image of your signature.

2. Images from Social Media
Pick a platform where you’d like to increase engagement and send a few of your best and latest images with links to the original posts. Don’t take for granted that your customers are aware of the awesome content you share on social media. Some may have never considered looking you up on Instagram but would love to follow you there.

3. Blog Post Digest
If your blog is full of useful and unique content that you post regularly, don’t forget to send out a digest of all of your latest content regularly. Pick a few posts to feature and include the main post image, the title, and a bit of the copy that will lead them to click through and read the whole post.

4. Best Of
Best Of lists are a fun way to promote your content at the end of each year. Pick your top ten blog posts, videos, or social media posts based on engagement, traffic, and quality and send out before the new year. This is one of my favorite ways to repurpose content!

5. Questionnaire / Survey / Call for Opinions
If there is one thing humans love to do, it’s talk about themselves and share their opinions. Give your audience an opportunity to communicate with you by taking a quick survey, asking for advice, polling to see what kinds of future products they would like to see, etc. This is a great way to make customers feel more connected to you and your company and for you to better know your customer.

6. Contest / Raffle
Giveaways are a great way to increase engagement around your brand online and bring in potential new customers. Create a contest to be held on social media and use your emails lists to spread the word.

7. Feedback
Hopefully you’ve been segmenting your lists based on which products or services a customer has purchased. Send out a call for feedback from recent purchasers. This will show your customers that they are cared for and give you the information you need to include your products and services.

8. Thank You / Appreciation
Sometimes we get so caught up in trying to bring in more new customers that we forget to ever say thank you beyond the standard email after someone has purchased something or signed up for the list. Think of a heartfelt way to show appreciation that your customers chose you.

Do you have any favorite non-salesy email campaign ideas that I didn’t include here? I’d love to hear your thoughts in the comments below OR you can Tweet at me.

From Harvard Business Review: Happiness Traps

eazl happiness traps

“Life is too short to be unhappy at work. Yet many professionals who are free to shape their careers are just that: disengaged, unfulfilled, and miserable.

For years we’ve heard about dismal levels of employee engagement. Numerous studies show that close to two-thirds of employees in the United States are bored, detached, or jaded and ready to sabotage plans, projects, and other people. This makes no sense to me. Why do so many of us accept unsatisfying work, high levels of stress, looming burnout, and chronic unhappiness? Why don’t we fight back?”

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How Much Does Happiness Cost Where You Live?

😃 Access Eazl’s Cost of Happiness by Country Database free at http://bit.ly/costofhappiness

In 2010, Nobel prize winning economists Daniel Khaneman and Sir Angus Deaton collaborated with Gallup to build a dataset of more than 450,000 people to ask a simple question: how much does happiness or “emotional well-being” cost? Their answer is about $75,000 per household in the US.

We wanted to make a tool that digital nomads, non-US residents, and curious people could reference to see what this “income and happiness threshold” is around the world. To do it, we used an economic construct called the Purchasing Power Parity (PPP) index which helps us account for the different power that one US dollar has (adjusted for currency exchange rates) across different countries.

While we didn’t use it for this video, one fun way that this is regularly done is by using the Big Mac Index–something that the Economist has been calculating since the 80s. It compares the price of Big Macs around the world to help establish the relative purchasing power of a dollar in different places.

Here are links related to this Brain Boost:

• Access Eazl’s Cost of Happiness Index at http://bit.ly/costofhappiness
• Read Daniel Khaneman and his co-author’s original research and related research at http://bit.ly/2dMCmr0
• Learn more about the Big Mac Index at http://econ.st/2jc58Ez
• Take Eazl’s free animated Macro Economics 101 course at http://bit.ly/2yniQa8
• See the Purchasing Power Parity (PPP) Index datasource at http://bit.ly/2hYddcr

Whether you’re working for someone else or for yourself, this should help you benchmark how much you need to earn before you start to focus on the bigger questions.

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How Positive Emotions Change Who We Are

eazl positive emotions

Accordingly to research from UC Berkeley, 1% of the cells in your body are replaced per day, which means all of your cells change within a quarter or season of a year. It also takes that long to form a new habit.

In addition, our emotions affect our level of cellular change. The more daily positive emotions we have, the more we can change who we are and it can even affect the way our genes are transcribed (for the better).

Positive emotions also help in the areas of:

  • Mindfulness
  • Pain reduction
  • Development of trusting relationships
  • Healthy heart rate
  • Increased resilience in stressful or difficult situations
  • Increased levels of empathy

All of this has implications for career as well due to the fact that we spend the majority of our time working and a successful career is very much based on relationships.

What can we do with this information?
We can make sure that we are “inputting” situations and activities that positively influence our daily happiness level. This is more about what you fill your day with rather than striving for grin-inducing happiness, the search for which can actually impede your search for positivity.

Reflect on activities that make you happy or content and actively insert those activities to your day. For some, it might be taking a scenic walk or getting exercise, for others it might be reading a book or cooking. Spend some time thinking about this.

Some things you might also want to try to add positivity to your day:

  • Being kind to others / helping others
  • Practicing gratitude for things you might be taking for granted
  • Practicing active listening (listening to understand vs. listening to respond)
  • Try one new thing a day, even if it’s something small (like a different route to work or something different for lunch)

Making positive emotions more of a part of your daily experience requires some work and continual reinforcement. You can find a list of additional practices here.

Resources:
(1) UC Berkeley. (n.d.). Module 1: Introduction to the Science of Happiness. In Happiness and Positive Emotions. Retrieved from https://courses.edx.org/courses/course-v1:BerkeleyX+GG101x+3T2017/course/

New Eazl Course: Learn Integrative Negotiating in 60 Minutes

You can find the full Negotiation Strategy course here.

In this course, you’ll learn:
  • The Fundamentals of Creating Value Through Negotiation
  • How to Create an Advantage Through Preparation
  • Claiming Value While Giving Value
  • Two Ways to Create a Collaborative Environment
  • Closing Deals: Creativity, Pressure Resources, and Subjective Value
  • 5 Communication Upgrades When You’re Negotiating
  • The Psychological Factors that Impact Negotiations

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From Social Media Examiner: How to Find Social Media Micro-influencers for Your Small Business

social media micro influencers eazl

“Want to promote your small business on a budget?

Have you considered partnering with less famous influencers?

Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.

In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.”

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New Eazl Course: 5 Principles of Customer Service

You can find the full Customer Service course here.

To learn more about new courses launching this month, visit this page: http://eazlblog.com/new-courses-fall-2017/

In this course, we’ll cover…
1. How to Solve Customer Issues in a Community-first Context
2. What Social Media and Smartphones Mean for Customer Care
3. How to Generate Revenue through Compassionate Service …and more!

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