From Freelancer’s Union: 4 ways to attract better paying clients

eazl better paying clients

“Who are the clients you naturally gravitate towards?

In my experience as a business coach for creative freelancers and entrepreneurs, I’ve learned that graphic designers, website designers, and photographers often target other small creative businesses as clients. The reasons being that (a) they relate to them (b) they get excited about the launch of a new business (c) there is more perceived freedom in these projects.

I say “perceived” because the opposite is often true. While wonderful people, small business owners tend to be emotionally attached to their business and unwilling to relinquish control. Not to mention, they usually have small budgets.

If your goal is to build a viable business that you can grow, you need to make money. For most of us, that means we need to upgrade our mindset and reach for better-paying clients.”

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Access Your Eazl Courses on the New Native App for iOS

If you like to take your Eazl courses on an iPad or iPhone, we’re excited to let you know that you can now do it through a brand new native iOS app. Note that this only applies to the courses you’ve enrolled in through Eazl’s online course platform. The app will show up as the “Teachable Online Courses” app in the app store (they’re one of our technology partners).

Once you have the app downloaded, you can log in with your same Eazl login and password that you’re already using. You might like using the app because you can:

  • Stream videos and view handouts/worksheets all while on the go
  • View courses offline after visiting the course once while connected to the Internet through the app
  • Take lecture quizzes from your phone (while online)
  • Pick up where you left off: your course progress is automatically synced between the iPhone app and your web browser
  • Track your progress on a course-by-course basis
  • Listen to audio with your screen turned off or turn off the screen or use other apps while you listen

We’re stoked about this! I hope you enjoy using the app. Here’s the link to download it again.

 

Bitcoin: Made in China

The $320,000/day Chinese Bitcoin Mine
Inner Mongolia is now home to the bitcoin mine that produces 5% of the world’s bitcoin supply (the equivalent of around $320k of bitcoin per day). It’s in a region that used to be known for coal mining, but now massive server buildings are filled with computers built by the “bitmine’s” parent company, Bitmain. The machines solely exist to perform the complex math that it takes to create or “mine” bitcoin. There are also huge water tanks and fans that run 24/7 to prevent the computers from bursting into flames. Read more at http://nyti.ms/2y9u56u (via the New York Times).

Tesla to Produce the World’s 1st Electric Big Rig
Tesla has announced that it will produce the world’s first electric-powered big rig. The trucks are expected to cost ~$100k, have autopilot features similar to passenger Tesla models, and be able to travel around 300 miles on a charge while towing a full payload. Most big rigs can now travel around 1,000 before refuelling and Tesla is looking to create a series of battery swap stations to enable the big rigs to stay on the road without much downtime.

Major Step in the Fight Against Cancer
Carol Bertozzi’s team at Stanford has discovered a new way to detect and treat cancer. It turns out that sugars on the surface of cancerous cells (called Sialic Acids) deceive the immune systems of cancer patients and prevent their bodies from attacking the cancer cells. Ms. Bertozzi’s just-released TED Talk shares these details and how this line of development helped former US President Jimmy Carter beat cancer that had spread to his brain, something that was unheard of only a few years ago.

You can watch the TED Talk at http://bit.ly/2h5y9gk and read more about these therapies at http://bit.ly/2vXb9GJ.

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Feedback is Even More Important for Freelancers

Freelancers and freelancing is often misunderstood.

For example, “freelancers do it so that they can wake up at noon” and “freelancing is just like being in a bigger company, only solo.” …and one of the biggest misconceptions that freelancers themselves make is that, now that we’re our own bosses, we’re done getting performance reviews. Not exactly.

In this Brain Boost, we’re going to look at the changing world of feedback and performance improvement. It’s changing in larger organizations as the good ones abandon aging practices like performance reviews in favor of people analytics and continuous improvement practices. It’s also changing in the broader workforce as many of us become remote workers, freelancers, entrepreneurs, and contract workers.

In a work environment where you have few colleagues you also have relatively few opportunities to receive feedback. This makes people who work in these situations weaker because they have fewer opportunities to improve.

Now that I have been collaborating with people and working in distributed workforce situations for a while, I realize how important feedback is.

At minimum, after each project or freelance engagement you should proactively exchange feedback with your counterparts on three things:

1) What could be better about the workflow?
2) Were the communication channels, were the timing of the communications, and was the nature of the communications done well?
3) What could have been better about the work product?

Remember my freelancer, entrepreneur, and contract worker friends–feedback makes us stronger and, when we’re working in small teams, it’s up to us to manage our own improvement!

If you’re interested in getting better at exchanging feedback, here’s a link to Eazl’s award-winning Feedback course.

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From Harvard Business Review: Prevent Burnout by Making Compassion a Habit

prevent burnout

“’I am sick to death of the ridiculous situations I have to deal with at work. The pettiness, the politics, the stupidity — it’s out of control. This kind of thing stresses me out to the max.’

Stress is a happiness killer. And life is just too short to be unhappy at work. But we hear this kind of thing all the time from leaders in industries as varied as financial services, education, pharmaceuticals, and health care. In our coaching and consulting, we’re seeing a spike in the number of leaders who used to love their jobs but now say things like, “I’m not sure it’s worth it anymore.” They’re burned out — emotionally exhausted and cynical, as a result of chronic and acute work stress.

Why is stress on the rise? A lot of it has to do with uncertainty in the world and constant changes in our organizations. Many people are overworking, putting in more hours than ever before. The lines between work and home have blurred or disappeared. Add to that persistent (sometimes even toxic) conflicts with bosses and coworkers that put us on guard and make us irritable. Under these circumstances, our performance and well-being suffer. Work feels like a burden. Burnout is just around the corner. And happiness at work is not even a remote possibility.

Here’s the good news: Some people don’t get burned out. They continue to thrive despite the difficult conditions in their workplace.”

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Ludell Jones on Finding Your Philosophy

“Rules are not necessarily sacred. Principles are.” – Franklin D. Roosevelt

As the world around us changes at an increasingly rapid clip, we need to compliment learning and working with philosophical study. Operating from a solid set of principles leads us to make better decisions and to be stronger and more resilient.

Operating from principle tends to ground us when there is uncertainty.

Here’s how Elon Musk writes about principles: “I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.” (Find his 2012 interview in WIRED Magazine.)

What are some of your principles?

You might also enjoy reading Ludell’s long-form blog post on the EazlBlog about keeping control of your own definition of success.

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Giving and Receiving Feedback at Work: Davis-Hans Feedback Session

Watch our live feedback session this Thursday at 4pm Eastern time. Click here to set a reminder so you don’t miss it!

💪🏽 LIVE: Watch Davis and Hans Exchange Feedback after a Freelance Collaboration 💪🏽

Receiving feedback is something that I used to be really bad at.

As more of us become responsible for our own performance improvement, start working as freelancers or independent contractors, or launch our own businesses, we need to remember something about feedback: it’s powerful. It’s how we get stronger, more resilient, and ultimately, more capable and LIBERATED.

Here’s what happened: Hans Jonassen, a member of the Eazl community, hired me to help him write his resume and, while I was doing it, I learned that Hans is a kick-ass copywriter. So I hired him to work on some of Eazl’s projects.

At the end of our work together, I reached out to Hans so that I could give him feedback on his work and so that he could give me feedback on my participation in the project.

In this livestream, we’re going to have a candid conversation about what each of us could have done better.

Use this conversation as a learning tool for how you can exchange feedback with your fellow collaborators or peers and share your feedback with us. We rise together.

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Certificates, Nanodegrees, and the Future of Work

This post is part of our Augment Your Resume series. We’re creating content that will help you upgrade the language, certifications, volunteerism, and projects sections of your resume.

How will certificates, nanodegrees, and badges fit in to the #FutureOfWork? 🤔

Thought Point #1: Decentralized Authority
Everything is trending towards decentralization. We’re seeing small-scale, decentralized energy production, cryptocurrencies and blockchain are decentralizing finance, and globally distributed and globally connected workforces are an example of decentralized production.

Similarly, authority is now becoming decentralized. Here’s an example: today, one of the most respected degrees in artificial intelligence is the Udacity Nanodegree and Udacity is an organization that was launched 5 years ago.

As technology continues to disrupt and force people to re-learn skills, new kinds of educational credits are emerging because we need them. They are certificates, nanodegrees, and badges.

Thought Point #2: The Decline of Loyalty at Companies
Research shows that companies are increasingly disloyal to their employees and that employees are increasingly disengaged from the companies they work for. (For example, see Harvard’s http://hbs.me/2xwSUIC)

In his 2017 book “The End of Loyalty,” Pulitzer-prize winning journalist Rick Wartzman shows that, starting in the 1980s, companies that were already healthy started using layoffs to increase shareholder profits, causing a total destruction of trust between shareholders and the C-suite and employees. (See http://whr.tn/2w1m0Si)

Instead, we’re seeing an overwhelming preference for people to earn their wages from freelance, consulting, and small team arrangements rather than working for large organizations (see Eazl’s recent update on freelancing in the US at http://bit.ly/2w2nQ5p).

In arrangements like this, there is usually no internal training staff, so you have to bring your own skills to work.

What’s New? Eazl Certificates
Enter certificates, badges, and nanodegrees. While they probably won’t replace a traditional bachelor’s degree any time soon, they’re going to play a more important role in demonstrating to clients and partners that you are capable of something.

Recently, Eazl published the Facebook Ads Certification Course and the certificate we’ve designed is meant to give you a tool that you can use to close more deals, demonstrate your skills, and increase the attractiveness of your LinkedIn profile and resume because we’re here to be your partner in success. You can see John’s Facebook Ads certificate at http://bit.ly/johncert.

If you’ve completed 100% of our Facebook Ads Certification Course (see http://bit.ly/fbads10) or or Essentials of Feedback and Performance Management (see http://bit.ly/youtubefb5) course, you can request your certificate at http://bit.ly/eazlcertified and we’ll make one just like John’s for you.

Onward… to the future!

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Why You Should Leverage Volunteer Work on Your Resume

This post is part of our Augment Your Resume series. We’re creating content that will help you upgrade the language, certifications, volunteerism, and projects sections of your resume.

How to Leverage Volunteer Work on Your Resume

A lot of candidates assume volunteerism is a cheesy and disingenuous addition for a resume that only recent grads and students need.

Maybe you have a similar experience to my own senior year of high school when everyone volunteered at Habitat for Humanity and we all arrived to discover we had no skills to offer, taking turns hammering one nail each or unnecessarily holding a ladder for stability on flat, level ground.

Because a lot of us have had experiences with these not-so-meaningful volunteerism efforts that our parents and teachers told us we must have to get into a good school, we’ve come to think they aren’t important -not only for our resumes but for our communities as well.

It’s simply not true!

Check out some of the reasons to invest in your Volunteerism section on your resume below and head on over to our Career Hacking course to learn the best way to format and present your experiences with our side-by-side videos.

It Gives You an Edge
A lot of employers are specifically looking for candidates with a history of volunteerism and see volunteering as a sign of leadership. Resumes that include a volunteerism section have an edge over other applicants (1).

Since a lot of applicants are thinking it doesn’t matter if they volunteer, that means there is a shortage of applicants that do include these experiences on their resume. Why wouldn’t you want to set yourself apart from the crowd?

It’s Good for More Than Just Your Current Job Search
If you choose your volunteer roles strategically and do something related to your field, you can grow your personal network and create more career opportunities for yourself (2). Volunteering is a great way to meet people and start relationships off on a positive note. You never know when you might meet someone who knows someone…you know?

It Carries More Cred Than You Would Think
Almost half of hiring managers interviewed view volunteer work as equivalent to full-time work experience (3). That’s a serious stat right there!

If you focus on finding a volunteer role that enables you to use your skills, you’ll reap multiple benefits for your do-gooding.

It Gives You the Best Excuse
Volunteering is also a great way to fill employment gaps (4).

When I was living in Sonoma County and new to the area, I needed a way to show that I was professionally active until I could bring on some clients for my freelance marketing practice. I was in the midst of meetings and building my network, but I needed something in between to build my profile and possible connect me to companies in the area.

That’s when I discovered a children’s educational content nonprofit and volunteered to create a social media strategy for them. The founder tried her best to connect me with other people in the area as well.  I ended up volunteering my time to the organization for a couple of years and enjoyed every minute of it. I was actually sad when I became busy with Eazl and needed to part ways with them.

You can’t add volunteer experience retroactively, but remember this next time you’re in-between jobs or clients.

It Build Your References
You can use the people you volunteer for (and with) as references (4), as I mentioned in my previous point. Think about it: some of the nicest and most caring people volunteer in their free time. If you’re genuine, add value, and are kind to others in the organization, you’ll create relationships with people who will support you.

How to Add Volunteer Work to Your Resume

how to leverage volunteer experience on a resume
To create this graphic, we used helpful information from (5).

You might also find these additional resources helpful:
Handling Employment Gaps on Your Resume
How to Use the Template if You Have No Work Experience
Using the VISTA Career Planning Tool
Writing Great Resume Content for a Volunteer Position
Resources
(1) Here’s Why Your Should Put Volunteer Work on Your Resume
(2) 5 ways volunteering can help you find a job and advance your career
(3) 4 Ways Volunteering Can Help You Find a Job
(4) Why Volunteering is a Smart Career Strategy – And 6 Ways to Get Started
(5) Leverage Volunteer Work on Your Resume