NEW! Advanced Management Training 5.0 (Course Trailer)

This is the trailer for the new update of out Advanced Management Training program. You can claim a $10 coupon at this link: http://bit.ly/AMT-YT10.

This is an MBA in a box! You’ll learn hiring, mentorship, communication & persuasion, productivity hacks, negotiation & leadership skills, + more.

Course Description:
Similar to MIT’s Advanced Management Program for high potential managers (which costs $57,000), this course will develop a comprehensive suite of skills that you need in order to be a manager that delivers exceptional value to your team, organization, and the communities you serve.

*Learn recipes for handling common management challenges
*Communicate and persuade in the age of digital communication
*Win in negotiations while cultivating long-term relationships
*Maximize your personal productivity and handle time constraints
*Understand issues faced by managers from a macroeconomic perspective
*Transform your leadership style and develop your soft skills

Collaboration Skills: One of the Most Important 21st Century Job Skills

Collaboration Concept

This morning I (Davis) am speaking to Rich Campbell’s marketing students at Sonoma State (maybe you’re one of them?!) and I wanted to center this annual presentation to my fellow SSU alums around collaboration this year. At the end of this post, I’ll share an exercise with you that you can use to build your collaboration muscles.

First, let’s define “collaboration” for our purposes as working with someone to produce or create something outside of a traditional corporate structure.

Increasingly, I’m finding that the rise of decentralized work networks, contract work scenarios from larger corporations, the freelance economy, the sharing economy, and virtual workforces is creating an increased need for collaboration skills.

This isn’t just what I am personally feeling but Eazl is also hearing this from our corporate learning clients like PayPal, Yelp!, Volkswagon, and other enterprises. In a higher education landscape that increasingly prioritizes computer science education, employers are finding that soft skills are often lacking in their workforces.

Here, you’ll find links where you can explore some of the collaboration topics that I discussed with the Sonoma State students today and dive deeper into elements of collaboration or most appropriate for your use case:

Here’s a simple exercise to build your skills in this area:

  1.  Next time that somebody close to you starts to tell you about something that is important to them, use the “three whys“ technique to learn deeply about their attitude towards the situation. Simply ask “why do you feel that way?” and then follow up with another question like “why do you think that?“ and then finally, a final “why do you think that?“
  2. Call the information that you have learned about this person, their situation, and the assumptions that drive their thinking back to yourself. Simply take information if they’ve shared with you and then replay that in your mind. This will reinforce those ideas and enable you to retain the information that was shared with you.

This exercise is simply about learning to actively search for, listen to, and retain information about another person‘s interests and attitudes. After all, collaboration is all about working towards shared interests or goals outside of traditional work formats because you will often be unable to force people to do something. That means that you need to know more about what actually motivates them, align your actions with their motivations, and collaboratively work towards the goal.

Build your collaboration skills with these Eazl courses:

If you’re interested, you can also see a recording of my talk on campus last year on the History of the Entrepreneurial Spirit.

Brian Taylor on the Psychology of Customer Experience and UI / UX

🌱 This is the full, unedited interview that’s a part of Eazl’s Growth Hacking Certification Course 🌱

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Brian on LinkedIn® at https://www.linkedin.com/in/brianataylor .

Here are some notes on Brian’s interview…

Great quotes:
“Step one is becoming empathetic with your users, customers, and prospects. People are coming to your ‘experience’ with a state of mind and a particular frame of reference. The better you can step into their shoes, the better you are going to be at creating an experience that aligns your goals with their goals.”

“Testing and optimization is important once you have your structure set up. When you have low traffic, you’re probably better off spending your time finding out how to get more traffic.”

“Early on, A/B testing is probably a waste of your time.”

“Be wary of optimizing for local maxima and minima… if you’re only A/B testing buttons, your range of variance is very small. You’ll never A/B test your way to being Tesla.”

On digital funnels:
Think of great UX as a study of getting out of people’s way. Put the experience together in a way that allows people to follow their natural inclinations, because if they’re with you, there’s a need that they already have.

Don’t just throw features and products at people. You need to curate what you’re presenting to people. People leverage pieces of evidence that you give them to understand whether or not they ‘belong’ at a certain place or with a certain offering.

Think of this evidence like the language you use, the images presented, etc. Even if only one person is experiencing your “funnel,” psychologically, they put on different “hats” as they move down the funnel.

A customer will see themselves differently at one point in your funnel than they will at another.

Most people won’t want to focus on building a UX from scratch. Instead, see yourself as a curator that takes the best from your peers and translates it for your target personas.


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5 Principles of Customer Service

This video is an excerpt of our Digital + Social: Customer Service 2.0 (Certificate Course).

Get $10 off the course here.

Video summary:
* Social web enables customers to be closer than ever to each other
* Social web places the demand on businesses to be transparent, honest, and constructively engaged
* Small acts matter
* Accept responsibility for delivering results for your community
* Act with compassion and respect
* Listen, reflect, and share with your team to create a sustainable customer service strategy
* Take every customer service issue seriously, but not at the expense of the community

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From World Economic Forum: How Our Brains are Wired to Respond to Confident People

world economic forum brain science

“Our brains are wired to allow confident people to influence our beliefs.

That’s according to a new piece of research that suggests all you need to convince people that you are right is a hefty dose of confidence.

Scientists at the University of Sussex found that human brains are programmed to value the opinions of confident people more highly.

In the study, published in the Journal of Neuroscience, researchers studied brain activity, and were able to pinpoint a region of the brain that responds to the opinions of confident people. This region of the brain did not respond in the same way to the opinions of people lacking in confidence.”

world economic forum brain science

These Two Nobel Prize Winners are Wrong About Bitcoin

In this week’s Brain Boost, I argue that bitcoin is good for society in response to Jean Tirole’s recent piece arguing that it is not good for society in his recent Financial Times piece.

Related citations and links:
• Swiss city of Zug partners with uPort to register digital citizens on the Ethereum blockchain
Jean Tirole’s opinion piece on Bitcoin in the Financial Times
Joseph Stiglitz argues that Bitcoin ought to be banned
• The New York Times excellent piece on “Government Sachs”
• (citation) How the Federal Reserve expands money supply via Reserve Requirements
• (citation) Kentucky’s state legislature authorized $18m in subsidies to build a replica of Noah’s Ark

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From The Mission: What Will Replace K-12 and College?

self directed learning

“The cat is slowly scratching its way out of the bag. Ever more people are becoming aware of the colossal waste of money, tragic waste of young people’s time, and cruel imposition of stress and anxiety produced by our coercive educational system.

Research shows that for far less expense, and with joy rather than pain, we can facilitate, rather than suppress, children’s and teens’ natural ways of educating themselves with excellent results. Ever more families are becoming aware of this and are finding ways of removing their children from imposed schooling in favor of Self-Directed Education.”

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Maja Voje’s Facebook Persona Hack

🌱 Maja Voje is the Eazl 2018 Growth Hacker in residence for Eazl’s Growth Hacking Masterclass. In this video, she shares a fun hack for building a persona by spying on pages that are similar to a target Facebook page. 🌱

The all-new Growth Hacking 5 is now live! You can work with Maja and Davis to earn your Eazl Growth Hacker certificate!

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Maja on LinkedIn®.

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How to Use Intro Chats in Personal Networking

You can learn more about this topic in Eazl’s new Instant Skills course on personal networking.

When you’re building a personal network, “intro chats” are a great way to meet new people without committing too much. In this Brain Boost see how we use the PIG (Preferences, Interests, Goals) system to qualify people who we might collaborate with, hire, or buy something from.

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New Eazl Course: 5-Step Roadmap to Making a Great Hire

You can find the full Recruiting, Interviewing, & Hiring in 60 Minutes here.

Your 5-Step Roadmap to Making a Great Hire:
• Lead the hiring process for your company or team
• Write compelling job descriptions that attract candidates
• Source candidates from referral networks and the general public
• Proactively recruit using advanced LinkedIn® search tools
• Perform phone screens and interviews with candidates
• Structure compensation agreements with new hires
• Manage the decision-making process and extend job offer

What drives the performance of most companies? Great people. While professionals at many levels of seniority and across many geographies will benefit from this course, some audiences that will likely find immediate applications for these skills are:
• Recruiters and HR professionals looking to make great hires
• Team leaders who need to recruit or filter through internal candidate applications
• Entrepreneurs or business owners responsible for managing their own hiring process

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