From HubSpot: Are Notifications Driving Us Crazy?

This shared post is part of our Summer Scale Up series. We’re helping you accomplish more, the smart way!

notifications

“As it turns out, there could be a downside to all of the benefits mobile technology provides. We might be able to work from anywhere on our smartphones or tablets, but such mobility and accessibility come at a cost — and too much technology could actually be making us less productive.

In this post, we’ll explore how notifications impact your brain and your mental and physical health, and what you can do with your devices to help minimize the negative impacts of the little red dot.”

notifications

How to Use Your Brain (According to Neuroscience)

This post is part of our Summer Scale Up series. We’re helping you accomplish more.

What do neuroscientists have to say about how we should use our brains? Let’s dive in!

The OG Power Processor
Currently, the top-of-the line Mac Pro (not a MacBook–Apple’s $4,000 desktop machine) tops out at around 7teraflops per second in processing power. The human brain is estimated to be able to process almost 350x faster–closer to 1 Petaflop per second. Our brains are great at evaluating information. See how the Harvard researcher came up with this estimate.

Storage Problems
Our brains aren’t so good at storing information–especially short-term storage. Researcher George Miller showed that when we have more than 7 items in our short-term memories, our ability to make good decisions drops significantly. See his findings and learn about Miller’s Law.

So what does this mean for you and how you use your brain? First, try to delegate memory and project-management like duties to software. Take pressure off yourself to remember everything you’re working on. Instead, spend your brain power processing information and using logic to find pathways forward. You’ll be much better at that than a machine will be.

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Bandwidth Allocation (Productivity) in Theory and Practice

This free video is part of our Summer Scale Up series. We’re helping you accomplish more with a month of helpful content on scaling yourself in July.

In this video, you’re going to learn about why maximum productivity is important.

This video is an excerpt from the Maximizing Your Personal Productivity section of our Advanced Management Training.

Advanced Management Training is an MBA in a box! You’ll learn hiring, mentorship, communication & persuasion, productivity hacks, negotiation & leadership skills, + more.

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From GOTO: Scott Hanselman on Scaling Yourself

This is a shared video from GOTO as a part of our series, Summer Scale Up. We’re helping you scale yourself and accomplish more. 

Scott Hanselman is the Principal Program Manager at Microsoft in Portland, Oregon.

Created for developers, by developers, GOTO Conferences are focused on bringing the best minds in the software community and the most interesting topics to light.

As information workers, we are asked to absorb even more information than ever before. More blogs, more documentation, more patterns, more layers of abstraction. Now Twitter and Facebook compete with Email and Texts for our attention, keeping us up-to-date on our friends dietary details and movie attendance second-by-second.

Does all this information take a toll on your psyche or sharpen the saw? Is it a matter of finding the right tools and filters to capture what you need, or do you just need to unplug. Is ZEB (zero email bounce) a myth or are there substantive techniques for prioritizing your life on the web?

Come see Scott’s famous “Scaling Yourself” talk, adapted to take only 15 minutes of your time!

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Productivity: MIT’s Research on Being More Productive

This weekly Brain Boost is part of our Summer Scale Up series.

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What do the best researchers in the world have to say about productivity? Funny you ask… we found out! Here’s what a team of 3 MIT economists learned will help you be productive:

Increase Your Betweenness Centrality
Betweenness Centrality is a fancy way of saying that you benefit from being in the middle of many discussions. For example, knowing a little bit about a lot of projects benefits you. It also benefits you to have one foot in many different social groups rather than knowing everyone from one social group. Learn more about betweenness centrality here.

Learn to Use People Databases
People who can use people databases like LinkedIn are much more productive. For example, learning how to use Boolean search techniques to navigate your LinkedIn network is a high-value skill that we teach in our Career Hacking course.

Learn to Signal
The MIT research also shows that learning to digitally signal other people about your work enables you to be much more productive. For example, sending automated emails, chat notifications, or social network updates about your work are digital signals. Three great automated signaling tools are: –
BufferApp
MailButler
Yet Another Mail Merge

Here’s a discounted link to Eazl’s Advanced Management Training Program: http://bit.ly/eazlss15yt

Here’s the original research from MIT’s team.

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How to Make a Good Hire on Upwork

This post is part of our series, Summer Scale Up. We’re helping you scale yourself and accomplish more.

working virtually upwork

Outsourcing parts of your business is something that has the potential to completely change your company or freelance practice. It can accelerate your growth and free up your own time for tasks that use your talents if it’s done right.

I’ve found Upwork to be a quality source for freelancers and it’s worth learning how to make a good hire there. A couple of our virtual assistants and project team members were found there and we now have a process for making sure we hire the best person for the job.

  1. Don’t write a crap job description
    The first step to making a good hire on Upwork is making sure your job description reflects exactly what you need well. You’ll attract better candidates that way.

What qualifies as a “crap” job description:

  • Copying and pasting another company’s job posting just because the title of the position is the same. There is NO WAY that you are looking exactly for what another company is looking for. Do the work and really put the time and effort into communicating what YOU need because bringing someone else on, virtual or not, is a big decision.
  • Not putting in the time and neglecting to include enough information. If you only provide a few sentences about what you need and don’t include enough context, you’re going to attract candidates who will submit the same kind of low quality work.
  • Only focusing on personality/work style or skills. You need both hard and soft skills to make this important partnership work.
  • Sounding like a jerk who is looking for a subservient person. Actually, scratch that. If you sound that way, you probably are that way and it’s better for everyone that you don’t take the good candidates’ time so they can work for someone else who is a better manager/human being. Good work relationships are about mutual respect. Get in the mindset that you are looking for a team member.

A good job description includes:

  • A list of the top skills required to perform the job, including any technical skills
  • The length of the engagement
  • Performance expectations
  • Information about your company and/or product
  • How and when you will make your decision
  • What the work dynamic will be (communication via email or phone, teamwork required, whether you prefer someone who can work during the work week*, how you like to work, when the work needs to be completed, weekly time budget, etc.)

*There are a lot of freelancers who have full time jobs during the week and make extra money on the weekends with Upwork. Keep in mind that these candidates won’t send deliverables until the weekend. In many situations, this could work. Just keep in mind that a full time freelancer is quite different than someone who hasn’t yet made the move to quit their day job. Personally, I prefer someone who can make progress WITH me during the normal work week and I don’t turn my email off on the weekends so I’d rather not see updates from a VA on Saturdays and Sundays.

  1. Use your interactions with the candidate as measurement
    Don’t stop at their portfolio or reviews. Take advantage of the messaging capabilities of the platform and get a little back and forth going before you make a decision to hire or hop on Skype for a short interview. You’ll be surprised on what you can pick up from a texted conversation if you just pay attention.

Ongoing messaging is a great way to assess:

  • Timeliness– If it takes a while for the candidate to get back and you are moving forward with other potential team members, they might not be the most reliable. You need someone who is reasonably responsive and candidates will be the most anxious to get back when they are looking for new work. Not a good sign if they lag in these early stages. I usually look for an Upwork freelancer to get back to me within 24 hours and that’s what I expect once I’ve hired them as well. 
  • Intelligence– Blatant misspellings, sentence structure, and grammar mistakes will help you initially weed out the less talented. It doesn’t matter if what you need them to do doesn’t involve writing. Smart people read and develop writing skills from reading so a person with poor writing skills might not be that interested in learning and that is not a good hire, especially in the virtual world when they will be working independently and will have to figure some things out on their own.
  • Personality– Do they anticipate what you need to make your hiring decision by including details? Do they seem equally concerned about finding a good fit? Are they humble? Does their level of formality fit what you are looking for? Or simply, did you enjoy interacting with them?
  1. Don’t settle for the first applicant
    You’re going to find a better fit for you if you use a pool of applicants, first weeding out the ones you can tell you don’t want to hire based on their initial message to you, their portfolio and/or resume, and their reviews.

Then, after messaging back and forth with the remaining candidates, pick two or three that you 1) feel are the most capable for the job, 2) enjoyed interacting with the most, and 3) were the most timely.

  1. Take advantage of Skype
    Especially if the job will involve some interaction via phone or Skype, schedule a quick Skype call with your top two or three picks. There is a lot you can tell about a candidate in even just ten minutes.

Tip: Even if you will only require correspondence via email or text for the actual, it could also be a good idea to get your candidates on a video call. Once you make that personal connection, your hire will feel like they actually know you and will feel more accountable.

Do you have any tips for hiring freelancers? I’d love to hear them in the comments below!

Facebook Advertising 101: The Basics of Facebook Ads

Learn the Building Blocks of Using Facebook’s Ad System (new course coming soon to courses.eazl.co)

Everything in Facebook’s ad ecosystem is about what you want people to do when they see your ads. The campaign OBJECTIVE is important because it will impact how your ad is delivered to Facebook users. For example, if you select “Traffic” Facebook will target users more likely to click your link and if you select “Engagement” it will use data to target people who are more likely comment, like, and share.

Facebook sees ads as a three-part funnel: Awareness → Consideration → Conversions and each of the 10 objectives is centered around one of these three steps (these change often so forgive if they’re not the exact same when you see this video).

Once you pick your campaign-level objective, you’ll define an audience, budget, and schedule in an AD SET that’s part of that campaign.

Then, you’ll design the ADS in your ad set, which can be in one of five formats:
1. Photo Ads
2. Video Ads
3. Carousel Ads
4. Slideshow Ads
5. Collection Ads

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LinkedIn Tips: Give People Public Recognition for Good Work + Get Profile Views

When I think about how professional social networking is evolving, it makes me happy. More and more, I see people who used to be silent observers speaking up. I see them giving thanks, talking about causes they believe in, and responding to other people’s ideas. In this past, it was only the outspoken people and the crazies who were active on social media. I like to see these networks–especially LinkedIn–getting more SOCIAL.

☞ Are you on LinkedIn? Let’s connect! Send me a request!

Recently, I publicly thanked a group of people through a LinkedIn post. These people helped me develop an international marketing strategy and I felt like our MBA program–the way we were connected to one another–deserved a shout-out on LinkedIn. So I took advantage of the tagging feature on LinkedIn and tagged each of them plus the people who run the program in the post. Man, it worked!

Within a few days, the post had more than 3,000 views and nearly 30 post engagements. That’s a pretty successful post! Looking back on it, being friendly, giving people a public “thank you,” and tagging your own business in the post is a win-win-win.

So next time you want to let your network know that one of your colleagues, clients, or peers did something worth sharing take the time to be kind, be public, and tag them in your post.

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Being an Entrepreneur is Hard

Being an Entrepreneur is Hard

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

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If you’re reading this, share your self-employment experiences with me. I want to get to know you!

Thanks for watching.

Equity Crowdfunding Event in Chicago

Equity Crowdfunding Event in Chicago (Local Investors Event)

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

LOCATIONS MENTIONED
mHUB

CONTENT MENTIONED
Career Hacking Masterclass
Advanced Management Training
Guerrilla Marketing Book

MUSIC
CGI Snake by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://chriszabriskie.com/divider/ Artist: http://chriszabriskie.com/

Let’s Connect!
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If you’re reading this and have been paying attention to equity crowdfunding, I’d love to know your thoughts on it.

Thanks for watching!