Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.
A Digital Marketing Toolkit for the Connected Economy at Your Fingertips
Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you’ll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you’ll be a valuable asset to any team.
This flagship course was developed in partnership with leading instructional designers. You’ll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).
The Complete Digital Marketing Package for Growth Hackers
This course begins by presenting selected MBA-level marketing concepts like product/market fit, personas and customer segmentation, and customer “buying centers.” Then the course builds out each of the in-demand digital marketing skill sets and contextualizes them within the growth hacking mindset.
In the first half of the course, you’ll develop analytical skills that will enable you to understand what’s working, where it’s working, and what needs to be changed. You’ll start with a section on lean analytics before moving on to web traffic analytics. Then you’ll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.
In the second half of the course, you’ll develop a user-centric approach to marketing. You’ll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you’ll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you’ll know how to use it.
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