Work with advertising departments at major social media networks
Companies like Twitter and Facebook want you to be successful on their platforms because they are assuming that you’re going to spend more money on their platforms. When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.
With Twitter, if you spent $800 a week on your advertising campaigns, they will assign you an Account Manager to make sure that your $800 is helping to achieving your objectives. Similarly, if you spend about $25,000 on advertising on LinkedIn over the course of three months, you’ll dedicated support from the LinkedIn advertising team.
If you have a certain budget (a relatively big budget) for using the advertising channels on these social media platforms, it’s worth it for you to ask for a dedicated Account Manager.
How can an account manager help?
What are you going to do with this Account Manager? You should use them as a resource and ask for things like data that’s not available to people who don’t have access to the account manager. You should ask for specialized consulting from them because they know how their platform works. Like what times of day should you post? What kinds of advertising are working on the platform? Basically, if you have the money, make sure that you’re getting support from so that you are getting the highest return possible from your advertising dollars.
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