This week: Jessica Jones, single serving soup, and Strong Loop.
Marcel Comics’ Jessica Jones and storytelling
The top trending story of the week is the new series, Jessica Jones, a 13-episode series created by Marvel Studios for Netflix. This real-life superhero series reminds us of how important good storytelling is for your brand. There is a module in this Growth Hacking course on telling better stories with your content. Specifically, starting with an emotion that you want to create in your audience.
This week -if you have to write a blog post or create some sort of content- try to generate an emotion with that content.
Keurig and Campbell’s Soup partnership
Next, Keurig has teamed up with Campbell’s Soup to create single-serving soups that are brewed using your single-serving coffee maker. This is an example of the power of strategic partnerships.
Here at Eazl, we are talking with a major content distributor called Big Think on a possible partnership and that relationship started because our team networked with some of the leadership from Big Think on LinkedIn. There is a potential win-win situation here.
Check out the module on CCMM (in the Career Hacking course and in the LinkedIn courses) on how you can start relationships through a platform like LinkedIn and then make them really meaningful for your career.
IBM buys Strong Loop
Finally, IBM bought Strong Loop, which is an enterprise app development shop in San Mateo that programs in the NodeJS programming language. Check out this vlog that we posted recently for people who are devs out there. This is basically a hack for you to take your links to your online development portfolio or your portfolio websites and turn them into powerful personal branding statements on your resume.
Let us what news in business you are following this week in the comments below!
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