The future is in homes
We are going to start this Brain Boost by looking at the massive potential represented by people’s homes. There is new data out this week that shows that, while more and more people are spending more time at home, what they are doing at home is much different than what they used to do in the past. Most people spent most of their time at home doing things like watching TV, but new polling data suggests that this is not happening anymore.
Instead people are now home-based workers. They are also interested in smarter homes. They are getting more and more products delivered to their homes and they’re also starting to make money off of their homes, in many cases with things and tools like Airbnb.
If you are thinking about a product launch or identifying possible business opportunities, you might think about getting inside people’s homes. What are they doing at home and how can what you are doing or offering support what they want to achieve with their home life, not only for personal use but maybe for commercial use of their homes?
The power of commitment
While many people placed an emphasis on creating and keeping opportunities, research out of MIT shows that people who commit to a certain path tend to have greater returns on their lives, economically. Let’s look at this through the lens of David Bowie, who just died after an eighteen-month battle with liver cancer this week. The death was widely covered but what we want to talk about is how he embraced and committed to his life as an artist. He even released a, now, critically acclaimed album as his very final public act.
The research that was referred to in the beginning of this segment showed that when they set up a game that cost money to keep doors open, in this virtual game, even the smartest people in the world –people at MIT– reduced their earnings in the game by 15% just that they could keep these doors open. That’s because there’s a small bit of pain caused by closing a door or saying no to an opportunity. But, the research shows that you’ll experience substantial gains by committing over the long term to a specific path.
Here, at Eazl, we’ll miss David Bowie’s spirit of freedom. Subscribe to our channel to get updates when we post knew videos.
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