Check out our Growth Hacking Masterclass on Skillshare, where you’ll learn to develop a growth hacking mindset in areas like social media, PR, analytics, online advertising, and more.
Growth Hacking comes from the Silicon Valley marketing mindset and is about spreading something to the right people as quickly as possible. Sean Ellis, an early marketer at Dropbox and the one responsible for coining the term “growth hacking”, says that a Growth Hacker’s true north is growth.
A traditional marketer would have a really broad focus and a broad set of responsibilities, whereas the growth hacker is solely focused on growing the business or a part of the business. It’s not better or worse, it’s just different.
A growth hacker’s daily tasks, the way they are reviewed by their boss, and their budget all centers around growth. But growth hackers need to be generalists because that have to be both creative and tech savvy.
Another key success factor for a growth hacker is the ability to detach themselves from the individual tactics that they are trying and act based on the data that they are seeing. It is similar to the entrepreneurial cycle, where you have moments of euphoria and moments of total dread because some efforts are not working.
There are many studies that prove that we are not always rational when we have invested a lot of time and energy into a project launch. This is why growth hackers use data to track the creation, distribution, and the impact of certain tactics. They can use this data to make smart decisions.
Check out our Growth Hacking Masterclass on Skillshare.
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