How to Create a Pinned Lead Generation Card for a Twitter Profile

In this week’s Brain Boost, I’m going to show you how to create a pinned lead generation card for a Twitter profile.

This is a Brain Boost that is celebrating marketing month here at Eazl, which is about the release of version 4.0 of Eazl’s Growth Hacking Masterclass.

Today, what we’re going to talk about is how you can create a lead generation Tweet with Twitter. 

This is fun it’s easy and it kind of will start to get you in the world of Twitter for advertising.

Step 1
What you’re going to do is go to the ads portion of Twitter.

Pinned Lead Generation Card

 

Now, go to Creatives and then click “Create Card”.

Pinned Lead Generation Card

Then, create a lead generation card.

Pinned Lead Generation Card

Pinned Lead Generation Card

Step 2
Fill out the card. You’re going to want to create a headline, create a call-to-action, create a URL –that’s your destination URL for when people click the card– and then you’re also going to need to create a little image that’s 800 by 200 pixels wide and then accept the terms and then create your card.

Hint: If you are having trouble uploading your image, try disabling your ad blocker.

Pinned Lead Generation Card

Step 3
Once you have your card, you want to create a Tweet that’s pretty well crafted. Hopefully, with some hashtags and things that are appropriate. And then create a Tweet around that card.

Pinned Lead Generation Card

Pinned Lead Generation Card

Now, go to your profile and then find that Tweet. You’re going to open that Tweet up and then, in the lower right hand corner, you can drop down and you can pin that Tweet to your Twitter profile.

Pinned Lead Generation Card

Now, what you have is a pinned Tweet at the top of your profile that is a lead generation card.

Pinned Lead Generation Card

 

Join us for another Brain Boost next week at 10 a.m. Pacific Time.

Ludell Jones

Ludell Jones

Marketing Director at Eazl
8 years of digital marketing experience. Located in Chicago & San Francisco. Digital marketing & growth hacking lover. Online courses & entrepreneurship.
Ludell Jones

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