Be Your Own Inspiration: Estefanía Valero Merkt, Audiovisual Designer


Estefanía Valero Merkt is a freelance audiovisual designer located in Caracas, Venezuela. I became initially interested in her when I saw that she is working on conquering both the Audiovisual world and the motherhood world. I think this is something we can all relate to and, when we learn to manage our time right, are completely capable of pursuing multiple interests with passion and talent.

Ludell Jones: Tell us about your career and what you do.
Estefanía Valero Merkt: My work is mostly about creating written and audiovisual digital content. I am a Mass Media graduate, with a major in Audiovisual Arts. I’ve been a Post Producer and Editor for the last 6 years. Currently, I work as a freelance editor, gathering a small team of writers, designers and digital marketers. I also blog about motherhood and Montessori education.

LJ: How did you discover Eazl?
EVM: I found it on Instagram and was immediately attracted to the content, so I started following and reading periodically.

LJ: What inspired you to pursue your profession/industry?
EVM: I love to communicate. I believe a word (or image) can really help to change the world, and that’s what we need most these days.

LJ: Which of your creations are you most proud of and why?
EVM: I am especially proud of the motion graphics pieces. I first started by myself following some tutorials online, then I made a beginners course on After Effects last year and since then I’ve been producing a vast variety of videos and gifs. I feel I am still an amateur, but I would love to merge [these] animation skills with my video art creations and craft some magic.

Eazl Estefania Merkt
Estefania created a series of videos about pet care for Bienestar Dogourmet. Click the image above to view the series.

LJ: What is one of the toughest challenges you’ve faced while building your career?
EVM: Deciding whether to work for a company or by myself.

LJ: What has been the outcome of you deciding to work for yourself?
EVM: By being absolutely responsible for my business, I pushed my own limits without the external enforce of a boss and a 8 to 5 job. This made me acquire more discipline to help me meet my goals, both on a personal and professional level. I surprisingly started attracting the kinds of clients I wished to work with, just by standing to my core values and nurturing my interests. Now I have more space to devote to my personal projects and, most importantly, I have more time to dedicate to my 3 year old child.

LJ: What advice would you give to your younger self if you knew then what you know now?
EVM: Trust your processes. Crafting your own workflow takes a lot of trial and error, so don’t [be] so hard on yourself when everything seems to be failing. Just keep learning and doing what works best for you and your business.

LJ: What other people in your field do you admire and why?
EVM: I get a lot of inspiration from Marnie Craycroft (from Carrots are Orange), Dana Malstaff (from Boss Mom) and Evelyn Mezquita (from The Excitement Project and El Poder de Ser). I think they are all wonderful courageous women [and] great communicators with an exquisite taste for images and design, who share powerful messages to attract, lead, and –most important– to help their communities.

You can view some of Estefania’s work here.
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Ludell Jones

Ludell Jones

Co-Owner & Marketing Director at Eazl
5 years of small business and entrepreneurship experience. 9 years of marketing experience. Loves community development through ethical business practices and well being/positive psychology research. Located in Chicago.
Ludell Jones