Productivity: Why You Should Work in Clusters

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In the mid 1970s, two American researchers used people’s reactions to words to discover something that we can all apply to using our brains. Your brain is better when it works in clusters. See the research here.

Better Comprehension
The two researchers found that when they showed people words that had similar meanings people were able to actually read the words more quickly than if the words they were shown had no relation to each other.

The takeaway here is that we will be able to understand something and make connections on some topic if our brains are warmed up to thinking about that topic.

Our brains won’t be as capable if we use them to flip between topics every few seconds. Our brains like to think in patterns.

Better Judgement
The researchers also found that our brains can identify falsehoods better when we think in clusters. For example, if we hear a 5 sentences on the same topic, we’ll easily spot the sentence that is untrue but if we hear 5 sentences that all pertain to different topics, we’re less capable of identifying which sentence is false.

So, try to work in clusters. For example, if you need to create one piece of marketing collateral each week, next time try to create all four pieces of marketing collateral for the month on the same day. You’ll likely feel like it’s faster, easier, and more efficient.

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Davis Jones

Davis Jones

Head of Product at Eazl
Davis Jones is a communicator, academic, and content maker with 9 years of experience in content marketing, recruitment, product management and everything else that it takes to launch businesses. Located in Chicago and San Francisco.
Davis Jones