🎧 Listen to a great podcast on this topic via WNYC’s Radiolab 🎧
What happens when hyper-realistic fake information is easy to create, hard to detect, and can be spread across the world to billions of people within seconds via social media? We’re going to see…
Photoshop for Voices
Adobe’s VOCO software can now take a 20-minute recording of a person’s voice and then enable an editor to type any words they want–even if none of that was said ever during the 20-minute recording–and produce near-flawless audio that could fool anyone… and this tech is only going to get more accurate and harder to spot
Fake Video is Here
Now, any president, prime minister, CEO, or celebrity, can be someone’s lifelike puppet on video. Watch a video produced by a team at Stanford that shows the face of former US President George W. Bush being scarily manipulated in real time.
The implications of this technological advance are immense. In the near future, fake news–audio, video, etc.–will be incredibly pervasive on the web. What does this mean for news outlets?
Will people need to pay for quality, trusted information?
How will we identify artificially-generated videos and audio?
What’s next for truth and information online?
What business opportunities does this present?
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