“Who are the clients you naturally gravitate towards?
In my experience as a business coach for creative freelancers and entrepreneurs, I’ve learned that graphic designers, website designers, and photographers often target other small creative businesses as clients. The reasons being that (a) they relate to them (b) they get excited about the launch of a new business (c) there is more perceived freedom in these projects.
I say “perceived” because the opposite is often true. While wonderful people, small business owners tend to be emotionally attached to their business and unwilling to relinquish control. Not to mention, they usually have small budgets.
If your goal is to build a viable business that you can grow, you need to make money. For most of us, that means we need to upgrade our mindset and reach for better-paying clients.”
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