From World Economic Forum: How Our Brains are Wired to Respond to Confident People

world economic forum brain science

“Our brains are wired to allow confident people to influence our beliefs.

That’s according to a new piece of research that suggests all you need to convince people that you are right is a hefty dose of confidence.

Scientists at the University of Sussex found that human brains are programmed to value the opinions of confident people more highly.

In the study, published in the Journal of Neuroscience, researchers studied brain activity, and were able to pinpoint a region of the brain that responds to the opinions of confident people. This region of the brain did not respond in the same way to the opinions of people lacking in confidence.”

world economic forum brain science

Ludell Jones

Ludell Jones

Marketing Director at Eazl
8 years of digital marketing experience. Located in Chicago & San Francisco. Digital marketing & growth hacking lover. Online courses & entrepreneurship.
Ludell Jones

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