To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.
“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.
Your customers care about the progress they will make as a result of using your product.
As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”
Latest posts by Ludell Jones (see all)
- View from the C-Suite: Levers of Influence - January 18, 2018
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- The Secret to Human-Centric Networking - January 16, 2018