Fundamentals of Creating Value in Negotiation

This is an excerpt from our course, Instant Skills: Learn Successful Approaches to Negotiation (Certificate Course).

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Video summary:
* Think of distributive bargaining as simple “divide the pie” negotiation scenarios.
* As complexity of negotiations increase, a shift towards integrative bargaining should benefit both parties.
* The goal of integrative bargaining is to create an agreement wherein no trade-off will make no party better off.


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Ludell Jones

Ludell Jones

Co-Owner & Marketing Director at Eazl
5 years of small business and entrepreneurship experience. 9 years of marketing experience. Loves community development through ethical business practices and well being/positive psychology research. Located in Chicago.
Ludell Jones