Who is Using Twitter? What is Twitter Most Used for?

Here is a helpful summary of this video. Four key points:

• Twitter has ~350 million monthly active users (sometimes called “MAU”). 80% of Twitter’s are outside of the US and most users access Twitter from smartphones.
• Twitter users are among the most educated social networkers–there are more college graduates using Twitter in the US than any other social network.
• People turn to Twitter for 4 primary uses: (1) to engage in major moments like political or sporting events, (2) to interact with people and companies nearly instantly, (3) for news, and (4) to get customer service.
• People are used to discovering new things on Twitter and new followers tend to be interested in actively supporting the profiles they follow. 93% of Twitter users surveyed recently said that when they follow a business on Twitter, they’re likely to buy something from them.

 

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Blockchain Democracy

 

Here are 5 innovation stories that you might have missed:

SOCIETY
Democracy.Earth, a community building tools “governance tech tools for a post nation-state world,” has released their annual report.

The community is particularly attractive to smart netizens from countries with sub-standard government institutions. The team has also just released a collaboratively-written “Social Smart Contract” whitepaper about self-governance on a planetary scale.

CRYPTOCURRENCIES
In response to government corruption, many citizens in countries like Venezuela, Russia, Zimbabwe, and Argentina are replacing bank accounts with Bitcoin wallets. Meanwhile, the central banks of many countries, including the UK, China, Greece, and Russia, are working on launching their own cryptocurrencies. Read more at here.

#NETNEUTRALITY
In response to the end of net neutrality in the United States, the city of Fort Collins, Colorado has voted to launch their own internet service provider (ISP).

Afraid of the competition from these communities, AT&T and Comcast lobbyists have successfully gotten laws passed in 20 states that limit the rights of cities to launch their own ISPs.

EDUCATION
Oracle has just opened one of the first high schools to be run by a publicly-traded corporation (that’s not an education company). The Charter Highschool is called d.tech Highschool. The School’s students are taught “Design Thinking” (similar to Stanford’s “D School”) throughout their high school experience.

STARTUPS
Online startup investing platform AngelList has launched an accelerator for entrepreneurs who are interested in becoming angel investors. The $35m fund gives founders who are new to angel investing the authority to write checks on behalf of larger investors.

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Target Market Interviewing Tips and Examples [Product Design and Development]

I feel that target market interviewing is one of the best ways that growth hackers, product developers, entrepreneurs, and investors can spend their time.

In this lecture, you’ll find some tips regarding asking questions of interviewees, receiving their feedback, how to take notes, and more.

You can also find a free target market interview script on Eazl’s free student resources page.

This lecture is part of Eazl’s Business Launch Program  and we also reference it in our Growth Hacking Masterclass. Enjoy and share!

Patrick Byrne’s Blockchain Project to Fight Poverty + More

The Blockchain Project that Fights Poverty and More in this Week’s Brain Boost from Eazl 🚀

Blockchain for Good
Patrick Byrne (CEO of Overstock.com) and economist Hernando de Soto are building a blockchain that registers formal and informal landholdings by rural farmers to give them greater land security. Read more about it here.

Companies Liable for CO2 Emissions?
A German court will hear a case against RWE Energy filed by a Peruvian farmer whose land is threatened by a melting glacier. If found liable, it could be a historic case in the fight for environmental justice. More via the The Guardian at here.

Investment Crowdfunding
Ipsento Coffee is doing a Community IPO on Wefunder and the crowd is proving to be incredibly diligent and smart. Read their questions and check out the raise here.

Influencer Marketing
Instagram accounts with 5-50k followers can receive up to $5k per sponsored post according to a new piece by VICE Media. Check it out

Education
Google has a new micro digital marketing lessons app, Primer, with micro lessons you can take for free on your smartphone.

Three Blockchain Companies Creating the Future of Business

Smart Contracts and “decentralized organizations” (often called “DAOs” are going to totally disrupt the way digital businesses are launched and managed in the near future.

In this Brain Boost, learn about 3 platforms that enable you to set up a decentralized organization on the blockchain in a few hours.

1: district0x (co-founders Matúš Lešťan + Joseph Urgo): Beautiful turnkey DAO platform on a mission to enable the reinvention of many of the web’s key applications in a way that eliminates rent-seeking and abusive use of your personal data. Also, see their white paper here.

2: DAOStack (founder: Matan Field): really focused on enabling decentralized organizations to operate at scale. Jeremy Epstein called DAOStack a “WordPress for DAOs” in his great piece linked at the bottom of this post. Read the DAOStack white paper here.

3. Colony (founded by Jack du Rose): very interesting feature to this platform is the integration of peer reviews by fellow collaborators as a variable in determining rewards and control of the “colony.” “Colony” is the Platform’s name for a decentralized, collaboratively-managed project. The Colony Team maintains an excellent blog at https://blog.colony.io/

I also encourage you to check out Jeremy Epstein’s excellent piece covering these and many other DAO platforms.

 

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Collaboration Skills: One of the Most Important 21st Century Job Skills

Collaboration Concept

This morning I (Davis) am speaking to Rich Campbell’s marketing students at Sonoma State (maybe you’re one of them?!) and I wanted to center this annual presentation to my fellow SSU alums around collaboration this year. At the end of this post, I’ll share an exercise with you that you can use to build your collaboration muscles.

First, let’s define “collaboration” for our purposes as working with someone to produce or create something outside of a traditional corporate structure.

Increasingly, I’m finding that the rise of decentralized work networks, contract work scenarios from larger corporations, the freelance economy, the sharing economy, and virtual workforces is creating an increased need for collaboration skills.

This isn’t just what I am personally feeling but Eazl is also hearing this from our corporate learning clients like PayPal, Yelp!, Volkswagon, and other enterprises. In a higher education landscape that increasingly prioritizes computer science education, employers are finding that soft skills are often lacking in their workforces.

Here, you’ll find links where you can explore some of the collaboration topics that I discussed with the Sonoma State students today and dive deeper into elements of collaboration or most appropriate for your use case:

Here’s a simple exercise to build your skills in this area:

  1.  Next time that somebody close to you starts to tell you about something that is important to them, use the “three whys“ technique to learn deeply about their attitude towards the situation. Simply ask “why do you feel that way?” and then follow up with another question like “why do you think that?“ and then finally, a final “why do you think that?“
  2. Call the information that you have learned about this person, their situation, and the assumptions that drive their thinking back to yourself. Simply take information if they’ve shared with you and then replay that in your mind. This will reinforce those ideas and enable you to retain the information that was shared with you.

This exercise is simply about learning to actively search for, listen to, and retain information about another person‘s interests and attitudes. After all, collaboration is all about working towards shared interests or goals outside of traditional work formats because you will often be unable to force people to do something. That means that you need to know more about what actually motivates them, align your actions with their motivations, and collaboratively work towards the goal.

Build your collaboration skills with these Eazl courses:

If you’re interested, you can also see a recording of my talk on campus last year on the History of the Entrepreneurial Spirit.

These Two Nobel Prize Winners are Wrong About Bitcoin

In this week’s Brain Boost, I argue that bitcoin is good for society in response to Jean Tirole’s recent piece arguing that it is not good for society in his recent Financial Times piece.

Related citations and links:
• Swiss city of Zug partners with uPort to register digital citizens on the Ethereum blockchain
Jean Tirole’s opinion piece on Bitcoin in the Financial Times
Joseph Stiglitz argues that Bitcoin ought to be banned
• The New York Times excellent piece on “Government Sachs”
• (citation) How the Federal Reserve expands money supply via Reserve Requirements
• (citation) Kentucky’s state legislature authorized $18m in subsidies to build a replica of Noah’s Ark

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How to Use Intro Chats in Personal Networking

You can learn more about this topic in Eazl’s new Instant Skills course on personal networking.

When you’re building a personal network, “intro chats” are a great way to meet new people without committing too much. In this Brain Boost see how we use the PIG (Preferences, Interests, Goals) system to qualify people who we might collaborate with, hire, or buy something from.

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How Much Does Happiness Cost Where You Live?

😃 Access Eazl’s Cost of Happiness by Country Database free at http://bit.ly/costofhappiness

In 2010, Nobel prize winning economists Daniel Khaneman and Sir Angus Deaton collaborated with Gallup to build a dataset of more than 450,000 people to ask a simple question: how much does happiness or “emotional well-being” cost? Their answer is about $75,000 per household in the US.

We wanted to make a tool that digital nomads, non-US residents, and curious people could reference to see what this “income and happiness threshold” is around the world. To do it, we used an economic construct called the Purchasing Power Parity (PPP) index which helps us account for the different power that one US dollar has (adjusted for currency exchange rates) across different countries.

While we didn’t use it for this video, one fun way that this is regularly done is by using the Big Mac Index–something that the Economist has been calculating since the 80s. It compares the price of Big Macs around the world to help establish the relative purchasing power of a dollar in different places.

Here are links related to this Brain Boost:

• Access Eazl’s Cost of Happiness Index at http://bit.ly/costofhappiness
• Read Daniel Khaneman and his co-author’s original research and related research at http://bit.ly/2dMCmr0
• Learn more about the Big Mac Index at http://econ.st/2jc58Ez
• Take Eazl’s free animated Macro Economics 101 course at http://bit.ly/2yniQa8
• See the Purchasing Power Parity (PPP) Index datasource at http://bit.ly/2hYddcr

Whether you’re working for someone else or for yourself, this should help you benchmark how much you need to earn before you start to focus on the bigger questions.

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The Human IPO + Alt-Capitalism

A perfect storm of social change, globalization, technological advancement, and changing values is brewing… and alt-capitalism is coming.

The Human IPO
Mike Merrill launched KMikeyM in 2008 which is him. He is the company and you can buy shares in his decisions. Now, around 1,500 people hold shares in Mike. They vote on things like whether or not he should be a vegetarian, whether he should change jobs, and more. This shows us that many people in the next generation of investors… don’t want to be investors. Not in the traditional sense anyway. They want to own things that give them meaning and Coke and McDonalds aren’t it. Check out Vice’s profile of Mike Merrill here.

Investment Crowdfunding
Meanwhile, the market for crowdfunded securities is developing. In the last year, around $40m worth of crowdfunded securities have been purchased in the US alone. See a report by Sherwood Neiss and Crowdfund Capital Advisors here.

The Shareholder Advantage
Having more than 1,000 shareholders in any business–a local café, a retailer, a web-business, a small service business–is a big deal. This is a huge group of people incentivized to economically support the growth of the business… and it’s already happening.

Take Eazl’s free Investment Crowdfunding 101 course to learn more about this technology/social movement. Stay tuned to this space…!

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