Maja Voje’s Facebook Persona Hack

🌱 Maja Voje is the Eazl 2018 Growth Hacker in residence for Eazl’s Growth Hacking Masterclass. In this video, she shares a fun hack for building a persona by spying on pages that are similar to a target Facebook page. 🌱

The all-new Growth Hacking 5 is now live! You can work with Maja and Davis to earn your Eazl Growth Hacker certificate!

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Maja on LinkedIn®.

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New Eazl Course: 5-Step Roadmap to Making a Great Hire

You can find the full Recruiting, Interviewing, & Hiring in 60 Minutes here.

Your 5-Step Roadmap to Making a Great Hire:
• Lead the hiring process for your company or team
• Write compelling job descriptions that attract candidates
• Source candidates from referral networks and the general public
• Proactively recruit using advanced LinkedIn® search tools
• Perform phone screens and interviews with candidates
• Structure compensation agreements with new hires
• Manage the decision-making process and extend job offer

What drives the performance of most companies? Great people. While professionals at many levels of seniority and across many geographies will benefit from this course, some audiences that will likely find immediate applications for these skills are:
• Recruiters and HR professionals looking to make great hires
• Team leaders who need to recruit or filter through internal candidate applications
• Entrepreneurs or business owners responsible for managing their own hiring process

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New Eazl Course: Professional Networking Strategy

You can find the full Personal Networking course here.

Learn how to make professional connections, filter out mis-aligned people, and start relationships with future partners.

Learn the CCMM Professional Networking Strategy in Less than 90 Minutes:
• Develop connections with professionals who can make a difference in your career
• Converse with new connections to determine alignment (or lack thereof)
• Craft approaches to developing new relationships with well-aligned people
• Expand your professional network through 2nd degree connections

To learn more about new courses launching this month, visit this page: http://eazlblog.com/new-courses-fall-2017/

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Email Marketing Isn’t Just for Selling

Building a community makes a business more sustainable and powerful, which means that it’s important to have goals for your email list beyond making sales. In fact, you might find that your open rates suffer and your unsubscribe rates soar when your email list feels that all they ever receive is communication prompting them to buy something.

Check out this sneak peak of an interview between our Growth Hacker in Residence, Maja Voje, and Stella Korošec of EQUA Products, a lifestyle brand that has raised over $1,000,000 to launch two different physical products. Stella feels strongly that email marketing should not be used only to reach sales targets.

You can see more of this interview and learn more about email marketing in our Growth Hacking Masterclass update. You can enroll in the course now and receive the update next week when we launch the new material.

So, if your email lists aren’t just for advertising products, what other reasons are there to reach out to your customers?

There are a ton of reasons to reach out to your email list, but here are just a few of our favorites:

1. Company Update / What You’ve Been Working On
This is a way to plug future products and services and build excitement around them without selling anything. Give your list an update on what’s been going on and make it feel personal…almost like a letter you would write to a friend. It’s best to use plain text emails for these purposes and sign with an image of your signature.

2. Images from Social Media
Pick a platform where you’d like to increase engagement and send a few of your best and latest images with links to the original posts. Don’t take for granted that your customers are aware of the awesome content you share on social media. Some may have never considered looking you up on Instagram but would love to follow you there.

3. Blog Post Digest
If your blog is full of useful and unique content that you post regularly, don’t forget to send out a digest of all of your latest content regularly. Pick a few posts to feature and include the main post image, the title, and a bit of the copy that will lead them to click through and read the whole post.

4. Best Of
Best Of lists are a fun way to promote your content at the end of each year. Pick your top ten blog posts, videos, or social media posts based on engagement, traffic, and quality and send out before the new year. This is one of my favorite ways to repurpose content!

5. Questionnaire / Survey / Call for Opinions
If there is one thing humans love to do, it’s talk about themselves and share their opinions. Give your audience an opportunity to communicate with you by taking a quick survey, asking for advice, polling to see what kinds of future products they would like to see, etc. This is a great way to make customers feel more connected to you and your company and for you to better know your customer.

6. Contest / Raffle
Giveaways are a great way to increase engagement around your brand online and bring in potential new customers. Create a contest to be held on social media and use your emails lists to spread the word.

7. Feedback
Hopefully you’ve been segmenting your lists based on which products or services a customer has purchased. Send out a call for feedback from recent purchasers. This will show your customers that they are cared for and give you the information you need to improve your products and services.

8. Thank You / Appreciation
Sometimes we get so caught up in trying to bring in more new customers that we forget to ever say thank you beyond the standard email after someone has purchased something or signed up for the list. Think of a heartfelt way to show appreciation that your customers chose you.

Do you have any favorite non-salesy email campaign ideas that I didn’t include here? I’d love to hear your thoughts in the comments below OR you can Tweet at me.

From Harvard Business Review: Happiness Traps

eazl happiness traps

“Life is too short to be unhappy at work. Yet many professionals who are free to shape their careers are just that: disengaged, unfulfilled, and miserable.

For years we’ve heard about dismal levels of employee engagement. Numerous studies show that close to two-thirds of employees in the United States are bored, detached, or jaded and ready to sabotage plans, projects, and other people. This makes no sense to me. Why do so many of us accept unsatisfying work, high levels of stress, looming burnout, and chronic unhappiness? Why don’t we fight back?”

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How Positive Emotions Change Who We Are

eazl positive emotions

Accordingly to research from UC Berkeley, 1% of the cells in your body are replaced per day, which means all of your cells change within a quarter or season of a year. It also takes that long to form a new habit.

In addition, our emotions affect our level of cellular change. The more daily positive emotions we have, the more we can change who we are and it can even affect the way our genes are transcribed (for the better).

Positive emotions also help in the areas of:

  • Mindfulness
  • Pain reduction
  • Development of trusting relationships
  • Healthy heart rate
  • Increased resilience in stressful or difficult situations
  • Increased levels of empathy

All of this has implications for career as well due to the fact that we spend the majority of our time working and a successful career is very much based on relationships.

What can we do with this information?
We can make sure that we are “inputting” situations and activities that positively influence our daily happiness level. This is more about what you fill your day with rather than striving for grin-inducing happiness, the search for which can actually impede your search for positivity.

Reflect on activities that make you happy or content and actively insert those activities to your day. For some, it might be taking a scenic walk or getting exercise, for others it might be reading a book or cooking. Spend some time thinking about this.

Some things you might also want to try to add positivity to your day:

  • Being kind to others / helping others
  • Practicing gratitude for things you might be taking for granted
  • Practicing active listening (listening to understand vs. listening to respond)
  • Try one new thing a day, even if it’s something small (like a different route to work or something different for lunch)

Making positive emotions more of a part of your daily experience requires some work and continual reinforcement. You can find a list of additional practices here.

Resources:
(1) UC Berkeley. (n.d.). Module 1: Introduction to the Science of Happiness. In Happiness and Positive Emotions. Retrieved from https://courses.edx.org/courses/course-v1:BerkeleyX+GG101x+3T2017/course/

New Eazl Course: Learn Integrative Negotiating in 60 Minutes

You can find the full Negotiation Strategy course here.

In this course, you’ll learn:
  • The Fundamentals of Creating Value Through Negotiation
  • How to Create an Advantage Through Preparation
  • Claiming Value While Giving Value
  • Two Ways to Create a Collaborative Environment
  • Closing Deals: Creativity, Pressure Resources, and Subjective Value
  • 5 Communication Upgrades When You’re Negotiating
  • The Psychological Factors that Impact Negotiations

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From Social Media Examiner: How to Find Social Media Micro-influencers for Your Small Business

social media micro influencers eazl

“Want to promote your small business on a budget?

Have you considered partnering with less famous influencers?

Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.

In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.”

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New Eazl Course: 5 Principles of Customer Service

You can find the full Customer Service course here.

To learn more about new courses launching this month, visit this page: http://eazlblog.com/new-courses-fall-2017/

In this course, we’ll cover…
1. How to Solve Customer Issues in a Community-first Context
2. What Social Media and Smartphones Mean for Customer Care
3. How to Generate Revenue through Compassionate Service …and more!

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Finding Mastery Podcast

This is a guest post from Eazl community member Amanda Rose. Connect with her on LinkedIn by clicking the image below.

Amanda Rose Eazl

On my daily excursions with my best friend, Tumbles, I play a game with myself. While she’s smelling bushes and gopher holes, I examine the houses on our route. As we pass each house, I question myself about the family inside, and I wonder about how they achieved suburban splendor. “What do they do for a living? How did they achieve their goals? What did they overcome? Was it a sink or swim situation? Were they a child prodigy?” Some of the questions I ask myself might seem silly, but it’s a direct reflection on my personal desire for progress. I project that these people have found their purpose, something I have yet to do for myself.

These seemingly successful people are all around me, and often times, all around us. It’s not easy to strike up a conversation with a total stranger, especially if you’re hoping to glean some insight about yourself from them and their story. That’s why the podcast movement is so important for young professionals like myself – phenomenal interviewers can delve into the minds and lives of highly successful people, and we get to eavesdrop. The Finding Mastery Podcast is currently one of my favorites.

Finding Mastery Podcast Eazl

Finding Mastery makes titans of athletics, business, and art accessible to the public. The host, Dr. Michael Gervais, is a high-performance psychologist who, over the course of each episode, examines and dissects the guest’s journey through life and the struggles they’ve faced, the guest’s psychological framework and how they interact with the world, and the mental skills and values necessary to become successful in intense, performance driven environments. Hearing wildly successful professionals discuss their own hurdles and shortcomings is both comforting and inspiring, and I can better see how my path is developing by learning from the experience of others.

dr. michael gervais eazl

Michael is a wonderful interviewer. His experience working in high stakes environments gives him the insights necessary to provide a space where his guests can open up and share personal anecdotes of failure and triumph. These honest conversations are the key to what make the podcast great. Michael believes, and I agree, that these honest conversations are important as “informal education” – lessons learned outside of a classroom and through experience. I have no interest in a glossy puff-piece on someone’s success. I’m a work-in-progress, and knowing that my situation isn’t unique, helps motivate me to keep improving and striving for greatness.

Guests on the Finding Mastery Podcast include world record holding athletes, gold medallists, CEOs, head coaches, and more. There really is an interview here for everyone. However, the most impactful guest for me has been Amy Hood, CFO for Microsoft.

Amy’s leading position in a global corporation is hard for me to imagine in my current stage of life, but the challenges, motivations, and self-descriptors that she and Michael identify during the interview resonate deeply with me.

Eazl Amy Hood Microsoft

Amy remarked that she’s viewed as intense, “bitchy” as she jokes in the interview, and that her self-worth has always been determined by performance output. She lived in fear of failure and was very hard on herself when she didn’t succeed as she intended. Most notably for me, she mentions that she can be unintentionally intimidating because she thinks quickly and speaks with confidence in front of others. As a woman, I know this behavior is often misinterpreted or dismissed. I also think and speak quickly and with confidence when I’m problem-solving with a group, and I have personally felt members of the group disengage out of intimidation. Michael and Amy discuss her moments of self-realization and the tools she uses to “round the edges”, so she can communicate more effectively, as well as how she shifted her perception from “perfection” to “progression”.

Amy speaks on how these lessons helped her create an inclusive corporate culture – one that didn’t promote the radical pressure that she unnecessarily placed on herself for so long. I was excited by her passion for providing her coworkers a sense of belonging. Shifting her own mentality, as well as her coworkers’, has encouraged much more success and growth in the company. Her episode is a must-listen, and I was literally vibrating with inspiration afterward.

An informal education strengthens a formal education, and I highly recommend the Finding Mastery Podcast as a means for rounding out your experience and finding inspiration. Dr. Michael Gervais provides a space for some of the most successful people in the world to share their tips, tricks, and techniques for mastery with me and you. The variety of industry, experience, race, gender, and creed is astounding, and I’m sure you’ll find multiple people whose stories resonate with you and encourage you to seek mastery for yourself. Now when I’m out with Tumbles, I’ll think to myself, “I create my own purpose. I’ve got this.” And so do you!

Finding Mastery also has a closed Facebook group with an engaging community looking to help anyone along their current journey and you can follow their Facebook Business page here.