These Brands are Killing It on Instagram

these brand are killing it on instagram

I love finding branding and marketing inspiration on Instagram and I’m loving the platform in general these days because the user experience is a lot more enjoyable than the toxic environment on Facebook. You can find out more about how we feel about THAT whole sitch here.

In my feed, I like to see posts from a mix of different kinds of companies because, as a marketer, I’m constantly paying attention to what other marketers are doing well. If you are a marketer or a small business owner, you might know what I mean. And I’d LOVE to see what profiles you’ve been following for ideas and inspiration. You can leave a comment below or Tweet at me and I’ll check it out your favorites.

Lately, I’ve been feeling an intense amount of marketing love for a few companies in particular.

  1. Moondeli
    Moondeli makes healthy tonics that can be added to nut milk, coffee, juices, and smoothies. Their ingredients feature some of the highest quality, most potent rainforest plants like turmeric, maca, and cacao.

Their branding enforces the “alternativeness” or, shall I say, traditional kind of health products they sell. (I always think it’s funny to call ingestion of ingredients that have been known for their health properties for hundreds and hundreds of years “alternative” just because we’ve made advancement in medicine. You can have both, you know?)

With Moondeli’s branding suite, you really do feel like you’ve been pulled into a community and an experience that centers around beauty and natural health. From their logo and typography to the corresponding symbols on their different products, they’ve created something that is attractive; something that possesses all of the right elements to get their target market’s attention.

 

<<photos of packaging on my IG account>>

They invest a lot in their photography as well. They are consistent in their themes, layouts, and colors -a ton of the flatlays feature crystals with a color palette of pinks, blues, greens, and greys. It’s that kind of ethereal feel that is earthy yet coming on trend. It’s just pretty and fun to look at.

🌑💜💭✨ #energytonic ✨ #almondmilk ✨ #amethyst ✨ #intentions

A post shared by 🌕 M O O N D E L I 🌕 (@moondeli) on

 

Something else they are doing right? User generated content. They’ve created a culture where their community feels so connected to Moondeli’s product, strangers are tagging away and the company ends up with a ton of free, beautiful content to fill their Instagram feed and build their credibility. Not only that, but it also seems that the community has taken cues from the company on what the aesthetics of a photo featuring a Moondelli product should look like.

And it’s in the customer’s interest to create a photo that Moondeli might share because it might help them grow THEIR OWN audience.

See what they did there?

Stunning capture by the radiant @sidneybensimon 🙌🌞💙✨#gratitude #plantmedicine #love

A post shared by 🌕 M O O N D E L I 🌕 (@moondeli) on

 

Finally, I love that Moondeli breaks down the barrier and rids the customer of the burden of HOW IN THE HECK to use their products. They frequently give tips on on new uses and include recipes in many of their posts. There’s also a recipes page on their website. This serves the purpose of eliminating hesitation to purchase because the viewer already knows specific ways they will use the product.

Enjoy some more of Moondeli’s eye candy and check out how I used some of their products here.

  1. Ox and Otter
    Shiyana of Ox and Otter is a ceramicist who runs her entire business with just an Instagram account (over 90k followers) and a SUPER SIMPLE website that currently features all of her sold out creations. Think about that next time you get caught up opening accounts and building elaborate websites when you should be focusing on your product.

 

My favorite handmade indulgences all in one- 🌿Pottery 🌿Rings 🌿Body Care

A post shared by Shiyana (@oxandotter) on

Shiyana creates beautiful, one of a kind ceramic mugs and bowls and is a self-described Ceramic Artist Glaze Witch. What’s fun about Ox and Otter is that you are following HER -the creator of the beautiful pieces that you might someday get to purchase if you can catch a mug in your cart before they all sell out. Since you see her often, posing with her Black Wave and Midnight Rose works of art that happen to hold coffee, you feel a much stronger connection with the brand. It’s that feeling of friendship that social media is so capable of creating between a person and their stranger-followers.

Ox and Otter has a look that users are clearly responding to, so Shiyana is smart to focus on creating variations of the same kind of design, “milking” what is already working for her.

One thing that I love most about Shiyana’s content is the amount of effort she puts into her photoshoots. Rest assured, there WILL BE color coordinated nail polish that compliments the mug on display and everything from her makeup and clothes to the background reinforces the branding. Really, it’s just her taste that is very unique, beautiful, and focused.

 

  1. Liberated Heart
    With the ultimate summer/festival wear, Liberated Heart is also tapping into the witchy, celestial vibe that Moondeli and Ox and Otter have done so well. They operate mainly between their Instagram Account and website.

When the brand launched in 2013, it gained a cult following and became a  leader in festival fashion and, after that an additional surge in attention when model Candace Swanepoel was photographed wearing one of their dresses. Then, the company focused on engaging the influx of commenters on their Instagram photos, which really paid off for them.

I think that Liberated Heart manages their ratio of content expertly. It’s a good mix of straight product promotion to sell specific items for their catalog and themes like desert scenes, palm trees, beach frolicking that support the branding so well.

Weekend setup vibes ✨✨✨ @lisadanielle__

A post shared by LIBERATED HEART (@liberatedheart) on

 

  1. Room Service Vintage
    I used to shop at Room Service for most of my furniture and a lot of my decor during the time I lived in Austin, Texas. I continued following them for years after I moved because I love to torture myself with vintage steals that I can never have because they don’t ship.

Room Service uses their Instagram account to sell the pieces they post by allowing a 2 hour hold on items. They even keep the posts updated with their “sold” status and it obviously works well for them.

Cherry Blossom Pink Recliner with Cane sides, 42″ t x 25″ w x 28″ d, $149.00 -SOLD-

A post shared by Room Service Austin, Texas (@roomservicevintage) on

Their photos aren’t that fancy and there aren’t any posts created “just for looks” -this is a purely functional account. It simply a catalog and they get enough high quality pieces in to be able to develop leads on Instagram.

It’s these little tricks that can work for small business -something you might want to keep in mind if you deal with one-of-a-kind retail.

 

Do you have any favorite non-major brands that you follow on Instagram for inspiration? I’d love to know what you are paying attention to. Tweet at me or respond in the comments below.

Jeff Bezos Has Too Much Power

Jeff Bezos Has Too Much Power

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

LOCATIONS MENTIONED
Art Institute of Chicago
Chicago Athletic Association

CONTENT MENTIONED
Direct Brain/Computer Integration is (Really) Close

Manufacturing Consent

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If you’re reading this, tell me how you feel about Amazon acquiring Whole Foods.

Thanks for watching. See you tomorrow!

What You Eat at Work Can Make You More Productive

What You Eat at Work Can Make You More Productive

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

RECIPES
Mango Buckwheat Porridge from Simply Quinoa:
Spicy BBQ Chickpea Burgers from Oh She Glows:
Moondeli Recipes

PRODUCTS:
Moondeli Bliss Booster

CONTENT
Brant Wickersham on Emotion and Vulnerability
Yoga with Adriene

OUR PRIVATE GROUPS
Career Lounge
Marketing Mastermind

FEATURED MUSIC
This is What it Feels Like by Banks
Imagination by Gorgon City
Empire Ants Ft. Little Dragon by Gorillaz

Let’s Connect!
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If you’re reading this, tell me how you eat healthy during the work week or what gives you energy to be productive!

Thanks for watching. See you tomorrow!

From Brant Wickersham: Why Emotion Is Okay

This is an excerpt from an original blog post on The Inquiry of Excellence blog.

brant wickersham
“Vulnerability is often overlooked and ignored.

For longer than I can remember, I’ve heard that men are designed to be tough. From a purely genetic and physiological sense, it is easily understood. Men have higher levels of testosterone than women and can naturally build muscle at higher levels than women. The issue that I find in this statement, however, is not its association with muscle or the physical nature of being a man, but that it’s also been attached to the mental side of being a man.

brant wickersham

It’s frowned upon to cry, frowned upon to be seen as weak, and on top of that, the least manly thing you can do is to always be that moody friend.

Naturally, we are susceptible to emotions, but men have been trained into thinking that emotion is not a factor to personal development.”

brant wickersham

What’s In My Work Bag?

What’s In My Work Bag?
I reveal what’s in my work bag at 7:40.

You can find the Brain Boost on Ethereum and Bitcoin here.

About This Vlog
Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

Products & Stores I Mentioned
I can’t remember the name of the store in Sayulita. Sorry!
Artillery in San Francisco
Henry Beguelin clutch/toiletry bag
Veriditas Essential Oil (Mental Clarity)
Egyptian Magic Skin Healing Cream
Dr Jart BB Cream
Coola Sport SPF 50
Diptyque Parfum Solide

Want to watch more vlogs? Check out my other videos here.

Let’s connect!
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If you’re reading this, tell me what’s in your bag in the comments below!

Working from Home is More Productive

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

FIND THE BOOK I MENTIONED
Guerrilla Marketing by Jay Conrad Levinson

FEATURED MUSIC
Eastminster by Kevin MacLeod is licensed under a Creative Commons Attribution license
Source
Artist

If you’re reading this, tell me what some of your favorite marketing or entrepreneurship books, blogs, or courses.

Thanks for watching See you tomorrow!

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From Jessika Jake: Dealing With Difficult People in the Workplace

This is an excerpt from an original post by Jessika Jake.

jessika-jake

bullying-aggressive-behavior-workplace-764x430

“It’s interesting to track the legal precedents that have been set (though also, in my case, promptly forget them and not bookmark them), but I will tell you this: Any good (and law-abiding) company will have a policy against bullying and aggressive behavior. If you are bringing up a complaint and get patted on the head with “Now, now, it’s just a personality clash,” change the topic to the inarguable, observable behaviors that are being demonstrated. Below is a partial list from ChangingMinds.org’s list of aggressive body language.

  • Facial signals – frowns, pursed lips, sneers, snarls, and stares
  • Stiffness – tensing up, clenching fists
  • Invasion – Invading personal space, false friendships
  • Insulting gestures, large gestures – chin tilts, arm thrusts, exaggerated movements, banging on tables, etc

In addition to aggressive body language, there is also verbal aggression. For an overview, read this Wikipedia entry, which notably highlights:

Workplace aggression can have devastating effects on an organization’s employees.[5] For example, it has been found that targets of workplace aggression report lower levels of well-being.[5] Other studies have shown that aggression in the workplace can cause the victims of such behaviors to suffer from health problems.[26]Bjorkqvist, Osterman, and Hjelt-Back even found that targets exhibited symptoms similar to those of post-traumatic stress disorder (PTSD), such as anxiety and depression.[6]

aggressive behavior

Guerrilla Marketing & Trying to Not Get Sued

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

Twitter
LinkedIn
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My Marketing Mastermind Group

How to Use the Myers-Briggs (MBTI) Personality Test

Having trouble with someone at work? Working on a team that’s not working well together? Check out one of our most popular modules: how to use the Myers-Briggs (or MBTI) personality test to understand diverse personality types.

The MBTI test is used as a formal exercise to diagnose, understand, and better work with people with different personality preferences and ways of perceiving the world. It’s based on the psychological theories of Carl Jung and is used by 89% of Fortune 100 companies to promote a healthy approach to working with people who are unique and have different ways of interacting in the world.

You also have access to a great free tool as a gift from our team at Eazl–a step-by-step guide to using the MBTI exercise at work. Get that download here.
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From Forbes: Never Give Up Your Salary Details

salary

“It is wonderful to see job-seekers waking up to realize they have more power in the hiring equation than they thought they did.

Employers can’t grow their businesses without great employees on board.

Job-seekers need to know that there are lots of badly-managed organizations that treat job-seekers like dirt. Almost everyone has run into one of those organizations at some point.

The faster you run away from organizations (and recruiters) who treat you badly, the sooner you’ll find the right people to collaborate with!

Don’t give up your current or past salary details just because someone asks you to. What you get paid now and what you got paid at every job you’ve ever held is your personal information — and nobody else’s business.

Recruiters will ask for your salary history and so will employers. If you run into the question ‘What did your past jobs pay?’ on an online job application, here’s how to handle it.”

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