In this week’s Brain Boost: Progressive Web Apps and the death of mobile apps.
We were invited to a google developer summit this week and we want to tell you that Google thinks mobile applications are dying and -for most businesses- not good investments. While people use mobile apps on average for about two hours and 20 minutes a day, almost all of that time is spent in the user’s three favorite apps -usual suspects like Facebook, Twitter, Pandora, etc.
The reality is that less than one in every 10,000 apps that is developed has ever been profitable. If you want to see more of the real stats about app costs and success rates, visit this link.
Getting people to use a mobile app is insanely expensive. In 2016, the founder of Selio, a local marketplace app, publicized that, to get an active user on their mobile site, it costs less than one-tenth of what it cost to get somebody to download their app, open it, and use it.
Using Selio’s numbers, getting 10,000 people to try an app would cost you about $40,000 in marketing costs.
Google thinks they have a solution. They’re calling them Progressive Web Apps. These are apps that are built on a new mobile development framework called Firebase and they’re calling these Progressive Web Apps because you get an almost identical app-like experience on your mobile browser. Things like push notifications, instant loading, more security than mobile apps, and the same look and feel as a mobile application.
If you want to check out a Progressive Web App that used Firebase and feels like an application even though it’s a web, site visit pokedex.org. You’ll see that it’s totally smooth even though it’s a mobile website.
The implication for entrepreneurs and smart professionals here is that it might not be a good idea to spend tons of time and energy developing mobile applications. On average, they cost about $140,000 and four months to build if you need full features on all platforms.
Maybe you can shortcut the whole app world and just get people to use a well-designed mobile website.
Visit these links for additional reading:
• Surprising Stats about the Reality of Mobile Apps
• The Economics of Web vs. App User Acuisition from Selios
• Getting Started with Firebase
• Try a Progressive Mobile App