From Kissmetrics: Your Customers Don’t Care About Your Product

To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.

eazl customer service

“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.

Your customers care about the progress they will make as a result of using your product.

As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”

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5 Principles of Customer Service

This video is an excerpt of our Digital + Social: Customer Service 2.0 (Certificate Course).

Get $10 off the course here.

Video summary:
* Social web enables customers to be closer than ever to each other
* Social web places the demand on businesses to be transparent, honest, and constructively engaged
* Small acts matter
* Accept responsibility for delivering results for your community
* Act with compassion and respect
* Listen, reflect, and share with your team to create a sustainable customer service strategy
* Take every customer service issue seriously, but not at the expense of the community

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New Eazl Course: 5 Principles of Customer Service

You can find the full Customer Service course here.

To learn more about new courses launching this month, visit this page:

In this course, we’ll cover…
1. How to Solve Customer Issues in a Community-first Context
2. What Social Media and Smartphones Mean for Customer Care
3. How to Generate Revenue through Compassionate Service …and more!

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