In this week’s Brain Boost: LinkedIn Student, Google Tag Manager, and Storytelling.
LinkedIn has launched an artificially intelligent app for students. The new app, called LinkedIn Student, uses machine learning to mine your connections, the roles that alumni from your university occupy, and geographical data to push company and job recommendations to you.
The benefit is that, when you begin to apply, the software will send recommendations of alumni that you’re connected to and who have a connection with the company you’re targeting. If you connect with them, that will increase your chances of getting a direct introduction.
You can check it out here for iOS and here for Android.
Google Tag Manager
Google Tag Manager has been getting a lot of attention in the analytics community recently. It enables you to analyze the behavior on your website by types of content rather than by individual page views.
For example, if you run a blog with three to four categories, you can use Google Tag Manager to group all of your content into one category for a single group and another category for another group. That will help you when you’re marketing to different segments of your audience and you’ll be able to compare the results from one category versus another.
Here’s a guide by Paul Cox at the link you’re seeing on the screen here, which will give you everything you need to know to get started with Google Tag Manager.
Storytelling for Leaders
Finally, I would like to recommend an excellent, free class on storytelling for leaders by Keith Yamashita. He’s worked with the leaders at Starbucks, Apple, IBM, General Electric, eBay, Nike, and many more.
In this class, he is teaching you how to tell powerful stories. You’ll learn storytelling components, archetypes, and more. It’s free and only about 25 minutes long. You can check it out here.
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