How to Add a Guest Blog or Feature to Your LinkedIn Profile

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Now that you’ve been featured on someone else’s blog, it’s time to share in all the right places. One of those places that often gets overlooked is LinkedIn.

Guest posts and features are the perfect opportunity to add some visuals to your LinkedIn profile. All you need to do is go to edit mode on your profile, scroll down to the right work experience to list your feature beneath, select the “add content” icon, upload a high quality photo, and provide a title with a description.

Here’s a screen share I took when I added a blog post that mentioned me to my current work experience:

 

Now, when LinkedIn users visit your profile, articles that mention you will stand out and add to your credibility.

Have you seen our Career Hacking course? It’ll teach you how to make some big upgrades to your resume, CV, LinkedIn profile, and networking game.

3 Predictions about the Future of LinkedIn®

In this week’s Brain Boost: 3 predictions about the future of LinkedIn.

LinkedIn acquired lynda.com, the relatively boring training site for $1.5 billion recently and the reports that I’ve seen have shown that revenue from Lynda within LinkedIn has been pretty strong.

Interestingly, on a recent conference call, LinkedIn founder, Jeff Weiner said that he sees using Lynda’s technology stack to host internal training videos for companies on LinkedIn. That way, human resources can track –through LinkedIn– what their employees have learned.  

I think that LinkedIn will open up Lynda to third-party contractor content providers like Eazl. They’re going to try to get LinkedIn users to take more courses directly on LinkedIn.

Earlier this year, LinkedIn acquired Connectifier, a machine learning company that helps bring AI to recruitment on LinkedIn. LinkedIn will be integrating this technology into their offerings for recruiters who use LinkedIn and now they’re starting to do things like enable recruiters to click a button that has LinkedIn match the qualities of the employees at the recruiter’s company with talent profiles on the Linkedin network more broadly.

Similarly, LinkedIn has launched a service called Pro Finder, where people looking to hire someone can get matched with freelancers based on the hiring person’s profile data and the requirements of the job.

Linkedin is also becoming very expensive for non-enterprise users. They started more aggressively limiting the amount of profiles that non-paid users can search in a given month.

What this means is that for freelancers, job seekers, and small businesspeople, is that LinkedIn is much more difficult to use to build a professional network unless you pay. While LinkedIn Premium used to cost $20 a month, now Premium packages are in the range of $50-60 per month.

If you think about that, that’s over $500 a year, which is a lot of money for small business people. I wouldn’t be surprised if people start to use other social technologies to build their professional networks.

New LinkedIn Student, Google Tag Manager, & Storytelling for Leaders

In this week’s Brain Boost: LinkedIn Student, Google Tag Manager, and Storytelling.

LinkedIn Student
LinkedIn has launched an artificially intelligent app for students. The new app, called LinkedIn Student, uses machine learning to mine your connections, the roles that alumni from your university occupy, and geographical data to push company and job recommendations to you.

LinkedIn Student

The benefit is that, when you begin to apply, the software will send recommendations of alumni that you’re connected to and who have a connection with the company you’re targeting. If you connect with them, that will increase your chances of getting a direct introduction.

You can check it out here for iOS and here for Android.

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Google Tag Manager
Google Tag Manager has been getting a lot of attention in the analytics community recently. It enables you to analyze the behavior on your website by types of content rather than by individual page views.

For example, if you run a blog with three to four categories, you can use Google Tag Manager to group all of your content into one category for a single group and another category for another group. That will help you when you’re marketing to different segments of your audience and you’ll be able to compare the results from one category versus another.

Here’s a guide by Paul Cox at the link you’re seeing on the screen here, which will give you everything you need to know to get started with Google Tag Manager.

Storytelling for Leaders
Finally, I would like to recommend an excellent, free class on storytelling for leaders by Keith Yamashita. He’s worked with the leaders at Starbucks, Apple, IBM, General Electric, eBay, Nike, and many more.

In this class, he is teaching you how to tell powerful stories. You’ll learn storytelling components, archetypes, and more. It’s free and only about 25 minutes long. You can check it out here.

Want feedback on your LinkedIn profile from Team Eazl and the Eazl community? Share it in our Career Lounge and get tips on how to upgrade your profile.