To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.
“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.
Your customers care about the progress they will make as a result of using your product.
As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”
Did you know that Vietnam is the second largest coffee producer in the world after Brazil and that coffee is a huge part of Vietnamese culture? Neither did I until I came across Hai Ninh Nguyen’s profile on Instagram.
I was looking for entrepreneurs who have experience manufacturing their own products when Ninh’s post about his modernized Vietnamese coffee press –called a phin– caught my eye.
Ninh’s Creation Journey
I love Ninh’s story about modernizing a product used in everyday life in Vietnamese culture and exposing those who aren’t Vietnamese to this important part of life in Vietnam.
Check out Ninh’s beautiful and informative post about the traditions of Vietnamese coffee, how the traditional phin works, how he assessed ways that the traditional coffee press could be improved, his materials testing and prototyping, and the tools he used to create the first version for marketing purposes.
Ninh’s How to Create Physical Products from Scratch
Ninh also developed this guide for creating a physical product from scratch (and it’s SUPER useful!).
“I created this article to help you design and manufacture a physical product from scratch and sell it for profit.
I will take my own product as an example to guide you through each step and cover as many aspects as possible so you can apply the knowledge to your specific product.
- You will learn about each step of creating a physical product
- You will learn how to prototype products
- You will learn how to find manufacturers
- You will learn how to communicate with manufacturers
- You will learn how to order first samples of your product”
You can follow Hai Ninh Nguyen on Instagram or connect with him on LinkedIn.
If you are interested in hearing additional perspective on creating physical products, check out my interview with Jessika Jake of Rist Wellness, an entrepreneur in San Diego who learned how to design and manufacture her own wellness products.