“By using a behaviour-based lens instead of a checklist, LRN’s PEI study demonstrated that companies with the highest levels of ethical behaviour are the ones that have placed values at the centre of their organizations.
Among high-performing companies, two-thirds are increasingly focusing on values instead of rules. That compares with one in three of the lowest-performing companies. In fact, the highest-performing organizations in our study have elevated human values to such an extent that more than 90% of those values have become part of the company’s brand appeal. In 70% of high-performing organizations, values have also become a business enabler, providing a reference point for the tough decisions, and in turn leading to better decision-making.”