Target Market Interviewing Tips and Examples [Product Design and Development]

I feel that target market interviewing is one of the best ways that growth hackers, product developers, entrepreneurs, and investors can spend their time.

In this lecture, you’ll find some tips regarding asking questions of interviewees, receiving their feedback, how to take notes, and more.

You can also find a free target market interview script on Eazl’s free student resources page.

This lecture is part of Eazl’s Business Launch Program  and we also reference it in our Growth Hacking Masterclass. Enjoy and share!

Growth Hacking: Romina Kavčič on Usability and Conversion

🌱 This is the full, unedited interview that’s a part of Eazl’s Growth Hacking Certification Course 🌱

This interview was originally recorded in November of 2017.

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Romina on LinkedIn® at: https://www.linkedin.com/in/rominakav…

Product Launch Tips from Stella Korošec, CMO of EQUA Products

🌱 This is a full, unedited interview that’s a part of Eazl’s Growth Hacking Certification Course 🌱

Stella and her team raised half a million dollars on Kickstarter campaign to support the design and manufacturing of their unique beverage vessels.

In this interview, she talks about how passion was their main ingredient for success and how important the users on Kickstarter and Tumblr were for their fundraising.

Enroll in the course:
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Connect with Stella on LinkedIn®.

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Growth Hacking with Digital Marketing (version 5.1)

This is the trailer for the 2018 update of our award winning growth hacking course. Get a $10 coupon for the course at this link: http://bit.ly/YTGH10.

The world’s BESTSELLING growth hacking course! Become a modern digital marketing leader. Over 30,000 alumni worldwide!

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!


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From Kissmetrics: Your Customers Don’t Care About Your Product

To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.

eazl customer service

“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.

Your customers care about the progress they will make as a result of using your product.

As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”

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Brian Taylor on the Psychology of Customer Experience and UI / UX

🌱 This is the full, unedited interview that’s a part of Eazl’s Growth Hacking Certification Course 🌱

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Brian on LinkedIn® at https://www.linkedin.com/in/brianataylor .

Here are some notes on Brian’s interview…

Great quotes:
“Step one is becoming empathetic with your users, customers, and prospects. People are coming to your ‘experience’ with a state of mind and a particular frame of reference. The better you can step into their shoes, the better you are going to be at creating an experience that aligns your goals with their goals.”

“Testing and optimization is important once you have your structure set up. When you have low traffic, you’re probably better off spending your time finding out how to get more traffic.”

“Early on, A/B testing is probably a waste of your time.”

“Be wary of optimizing for local maxima and minima… if you’re only A/B testing buttons, your range of variance is very small. You’ll never A/B test your way to being Tesla.”

On digital funnels:
Think of great UX as a study of getting out of people’s way. Put the experience together in a way that allows people to follow their natural inclinations, because if they’re with you, there’s a need that they already have.

Don’t just throw features and products at people. You need to curate what you’re presenting to people. People leverage pieces of evidence that you give them to understand whether or not they ‘belong’ at a certain place or with a certain offering.

Think of this evidence like the language you use, the images presented, etc. Even if only one person is experiencing your “funnel,” psychologically, they put on different “hats” as they move down the funnel.

A customer will see themselves differently at one point in your funnel than they will at another.

Most people won’t want to focus on building a UX from scratch. Instead, see yourself as a curator that takes the best from your peers and translates it for your target personas.


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Maja Voje’s Facebook Persona Hack

🌱 Maja Voje is the Eazl 2018 Growth Hacker in residence for Eazl’s Growth Hacking Masterclass. In this video, she shares a fun hack for building a persona by spying on pages that are similar to a target Facebook page. 🌱

The all-new Growth Hacking 5 is now live! You can work with Maja and Davis to earn your Eazl Growth Hacker certificate!

Enroll in the course:
• On Udemy: http://bit.ly/2zi4NXd
• On Eazl: http://bit.ly/2yB2q2c

Connect with Maja on LinkedIn®.

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