Maja Voje’s Growth Hacking Library

maja voje growth hacking library

Maja might look familiar to you…and she should! We featured her and her list of 70+ tested free growth hacking tools as a part of #beyourowninspiration last month and she led a webinar for us about her experience growth hacking a Kickstarter campaign last summer.

This time (what can I say…she’s a mover and a shaker), I want to share Maja’s Growth Hacking Library, which features lists for basic resources, experiments, basic models, epic growth hacks, influencers, and 2.0 learning resources. Thanks for included our course, Maja!

Did you know that Maja is rated among the .1% of growth hacking influencers? Go Maja! We’ll be rooting for you!

Check out Maja’s Growth Hacking Library here and follow her on Twitter for more growth hacking resources.

Maja Voje’s 70+ FREE Growth Hacking Tools & Frames

eazl-maja-voje

Maja Voje is a beloved member of our community; one of our earliest adopters whose intelligence, skill, and collaborative nature serves as an inspiration for us to keep doing what we do.

Recently, Maja created this guide of over 90 free growth hacking tools “to bridge the gap between tool discovery and implementation.” The world of growth hacking is young and it seems like new tools for growth are launched every day. That’s what makes Maja’s work so useful.

And she’s tested all of them herself.

You can find her nine favorite tools here and view the whole list here.

Not sure what growth hacking is? This might help you understand.

While you’re at it, you might want to take a look at this event we hosted with Maja about Growth Hacking for Audience Identification, Lead Generation, and Fundraising.

Last year, Maja was the growth hacker for Bluejay, a team that raised more than $80,000 on Kickstarter to build a smartphone mount for your car. In this interview, we discuss audience testing on Facebook, virtual teams, and raising money on Kickstarter.

 

You can also connect with Maja on LinkedIn.

Kickass Females, the Miracle Earbud, and the End of Free Content

Learn about what’s next in natural health in a brand new episode of What’s Next as we visit Sonoma County, California. Live only on the Eazl YouTube channel next week!

• Spotlight on Kick-ass Females
We want to highlight a few of the rising star females in the Eazl community and have made a few original interviews with some of them available to you on the EazlBlog. For example, Jessika Jake of Rist Wellness gave a killer interview about what she’s learned from designing, manufacturing, and distributing a physical product that she invented. Here’s her interview.

We’re looking to feature more of you smart people. Find out more here.

• The Earbud that Translates
Pilot, an instantly-translating earbud from Waverly Labs, is one of the most anticipated pieces of new technology in the last decade. It promises to translate from any major language into your ear in real time and plans to retail for $299. See their crowdfunding video here.

• Will the Free Content Era End Soon?
With the rise of fake news, internet trolls, and low-quality journalism we think that a new era of paid-for content will emerge soon. Information is power and we think it’s in (some) peoples’ interest to pay for access to good content and quality discussion forums. What do you think?

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From Social Media Examiner: How to Create a Facebook Messenger Chatbot

facebook messenger chatbot

“Does your business want to do more with Facebook Messenger?

Interested in using a chatbot for customer service and marketing?

Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more.

In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business.”

facebook bot

successful content

Learn how to set up a Twitter bot here.

Don’t Get Your News from Social Media | #WhatsInYourFeed

It’s so easy to get complacent and start using social media networks as your primary source of news. Don’t do it! We need to feed or brains good stuff–not stuff that’s designed specifically to get us to click, comment, and share.

In our Advanced Management Training course, we recommend that you migrate your news-gathering to Feedly.com–a free RSS reader that has a few key benefits. First, you’ll get your news on chronological order rather than an algorithm that’s designed to get your attention. Second, you’ll be able to customize your news feed to include very specific elements–like the RSS feed from a competitor’s blog.

Here are a few of Davis’ RSS feeds:
(1) The Financial Times global headlines
(2) The Latin America Daily Briefing
(3) The MIT Technology Review

What’s your favorite news feed? Tweet at us with #WhatsInYourFeed.

 

Top Google Searches in 2016

In this week’s Brain Boost: top Google searches in 2016.

We’re going to talk about some of the surprises in 2016’s Year in Search so that you can use some of these concepts, perhaps in your marketing on your social media profiles, etc.

One of the top breakout searches of 2016 was minimum wage related content. We saw soaring interest in the future of work as people fear job displacement from AI and automation. A related breakout term was Universal Basic Income. If you’re interested in learning more about this, you should watch the TechCrunch Disrupt interview with Y Combinator founder, Sam Altman, about tech, the government, and the future of wages.

On the lifestyle front, people seem to be in love with the beach. Specifically, drinking cocktails related to the beach. Some of the most searched terms in 2016 were sangria, strawberry daiquiri, Sex on the Beach, and mojito.

Also, 2016 was the year of true crime. Millions of people became obsessed with true crime shows like Making a Murderer and The People Versus OJ Simpson. As a wave of distrust in government sweeps the country, people want to hear about the breakdown and failures of government institutions.

I want to know what trends you saw breakout in 2016. Tell me your 2016 trend in the comments below.

Hard Ham Selling: A Holiday Email Marketing Lesson

eazl-holiday-email-marketing

For Thanksgiving this year, my mother-in-law sent us a honey baked ham, which was delivered the day before our feast. We might not have known our ham was waiting for us outside in the elements without the timely email from the company, notifying us that there was, indeed, a ham waiting to be collected on our front porch.

We were impressed by the use of technology, to say the least, by a company that provides such a simple service.

For the second time in our family’s history, I was on cook-the-whole-meal duty…willingly, of course. Thanksgiving is my favorite holiday.

Everything was delicious (except the sweet potatoes…timing got away from me) and the ham was especially delicious, prompting me to locate the maker’s website online and sign up for their email list.

This was a big deal for me because I am typically disgusted by ham. If someone makes a version of something I usually don’t like and it’s a hit, they’ve got my ear. Or my email address.

What followed was the most committed email marketing I think I’ve ever experienced.

holiday email marketing

 

In 21 days, HoneyBaked Ham sent me 11 emails that prompted me to take some kind of ham related action.

Despite the barrage of emails, which I can’t blame them for because the holidays are really their time to shine, I haven’t unsubscribed because 1) I’m interested in sharing their automation and timing with you and 2) the ham was just that damn good.

Here’s HoneyBaked Ham’s email sign up and holiday email strategy, which you can use as a general guide for your own email marketing automation:

  1. Two-Part Welcome Email Series
    After signing up, I received an email immediately after and an additional welcome email a few days later. The welcome series might have been longer had it not been for holiday promotion season.

Day 1- November 28
First, HoneyBaked sent me a thank you and a 10% discount for signing up for their list.

Headline: Welcome To HoneyBaked Ham! Save 10% off Now!

eazl holiday email marketing

 

They also gave me a reason to stay subscribed by mentioning that future emails would include discounts. Not sure how I feel about the “new news” wording or how news about ham would possibly appeal to anyone, but the discounts are enough to keep me hooked.

Hey, you never know when you might need a ham on the cheap.

Day 3- December 1
Next, HoneyBaked gave me a little taste of the history of the company with some storytelling.

Wow, they’ve been around since the 50s!

*mission accomplished*

Headline: See What HoneyBaked Has To Offer

holiday email marketing

 

  1. Nine-Part Holiday Marketing Campaign
    My address was then moved into a multi-part Christmas campaign as their big push of the second part of the holiday season.

Day 4- December 2
HoneyBaked urged me to start thinking about Christmas dinner, whether I was hosting or attending someone else’s dinner. They added a 15% discount to encourage a purchase.

Headline: Make Any Holiday Party a Hit!

holiday email marketing

holiday email marketing

 

Day 7- December 5
HoneyBaked suggested giving a ham as a gift, whether by physical form or gift card. And they included that 15% discount again.

Smart because, statistically, there will always be more guests than hosts on Christmas.

Headline: Looking for the Perfect Gift?

holiday email marketing

 

 

Day 9- December 7
They reiterated their gift suggestion and included some specific proteins for purchase in case ham wasn’t interesting to the the subscriber. Perhaps turkey or brisket is more your style? Coupon included again.

Headline: It’s Here! 🎁

(Credit given for the use of emojis in a headline)

holiday email marketing

 

Day 11- December 9
HoneyBaked plugs their sides and desserts in case you’re set on protein but aren’t a baker or you’re looking to fill in the gaps on your menu. 15% coupon included again.

Headline: 2 Simple Steps for the Best-Tasting Holiday.
screen-shot-2016-12-20-at-2-12-06-pm

holiday email marketing

 

Day 15- December 13
Christmas countdown with 12 days of deals. There was never an email countdown. They just wanted to take advantage of the 12 Days of Christmas reference. An email a day would have been entirely too much and would probably result in a high unsubscribe rate.

Headline: The Countdown Begins with 12 Days of Deals!

holiday email marketing

 

Day 16- December 14
HoneyBaked urges me to share this sweet 15% discount with a call to action to forward the email to a friend. Even ham peddlers growth hack!

Headline: Share the Love this Holiday Season

holiday email marketing

 

Day 19- December 17
You are running out of time to buy a ham and have it delivered for Christmas dinner!

Headline: Hurry, 8 Days ‘til Christmas!

holiday email marketing

 

Day 21- December 19
On the last day, they emailed twice.

Email 1- Last chance to purchase for Christmas dinner delivery. This email included a countdown timer to add a sense of urgency.

Headline: Last Chance! Order Now for Guaranteed Standard Delivery for Christmas.

holiday email marketing

 

Email 2- 20% “today only” discount..their last ditch effort to get me to ham it up this holiday.

Headline: 20% Off Your Shipping Purchase! Today Only! 🎁

holiday email marketing

 

Now for the important question: Did I buy a ham?

No. But I’m impressed with their email game and I’m curious to observe the frequency and content of future emails outside the holiday season.

Use the progression that HoneyBaked followed to model your own email automation for website sign ups.

From Hubspot: How the Brain Processes Different Types of Content

How the Brain Processes Different Types of Content

“Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.

The reason? Different stories are better told in different formats depending on the message they’re trying to convey.

The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information to your audience. And some of their insights may surprise you.”

successful content

 

MarTech: There’s a New Sheriff in Tech Town

In this week’s Brain Boost: MarTech is taking over.

The research firm Gartner has just released its 2016 Chief Marketing Officer survey and one clear message from Chief Marketing Officers (CMOs) in America is that marketing is becoming the technology center of many companies. Based on the survey, companies spend an almost equal share on marketing related technologies as they do on all other technologies combined.

Soon, marketing technologies are poised to be the primary form of technologies inside many companies.

Here’s the money breakdown:

On average, companies spend around 12% of their revenues on marketing related technologies and their budgets towards marketing technologies break down into five almost equal categories. They spend around 23% of their marketing technology budget on storage and cloud computing resources, 21% on CRM applications, 20% on marketing software as a service applications, 19% on analytics software as a service applications, and 17% on paying back their internal IT departments.

Despite rumblings that digital advertising is kind of ineffective, almost 80% of marketing chiefs that were surveyed are going to increase their spending on digital advertising in 2017. So, digital advertising must be doing something good for the company.

Currently, companies allocate around 22% of their marketing budget to digital advertising on average.

If you’re interested in checking out Eazl’s newly updated Growth Hacking with Digital Marketing Masterclass, it’s a fun intermediate level course with lots of cool exclusive interviews like the one with Peter van Sabaan, who is co-founder of the Amsterdam-based growth hacking agency Growth Tribe.

Get $5 off the course here.

I will see you next Friday at 10 a.m. Pacific Time for another Brain Boost. If you haven’t yet, go ahead and subscribe to the Eazl YouTube channel.

From Hubspot: How to Create Successful Content in Any Industry

successful content

“Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.

And while many businesses aren’t trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

Easier said than done, right?

When it comes to creating content that drives shares and views, tapping into your niche can boast valuable benefits for brands. This is because successful content looks different across all industries — what takes off in the automotive industry might flop in the world of tech.”

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