This post is part of our Summer Scale Up series. We’re helping you scale yourself and accomplish more.
One way to start giving yourself regular Brain Boost (like the ones we publish every Friday) is to commit to making reading a regular part of your week (and your life!).
Reading is an essential part of being a well rounded person and achieving the success that you want. Big readers are more intelligent, better writers, and have a more robust toolbox for dealing with challenges and difficult situations.
We recently took a trip to Myopic Books in Chicago -a FANTASTIC book store to check out if you are ever in the city- and came back with a HUGE HAUL of books to inspire our work with Eazl.
Myopic doesn’t have a large business book section but you’d be surprised at what kind of inspiration and guidance you can find from literature that isn’t technically in the business category. At Eazl, we look to philosophy, history, sociology, and a slew of other topics for guidance in our business, our lives, and our personal career trajectories.
Here are the treasures we came back with (we spent an average of about $10 per book).
Summary: de Botton takes a look at history, philosophy, economics, art, and politics as they relate to growing status anxiety in the modern world.
Significance: This kind of topic and inspection on why people (aka consumers) behave the way they do is insightful on a career level and on a skills-of-life level. Imagine being able to better tap into what motivates humans in order to either be persuasive or create more positive interactions with others.
How I’ll apply it: There’s no doubt that what I’m learning from this book will show up in Eazl content somewhere. We’ve created content on similar topics before (like The Science of Happiness and Social Status). I’m also using it as research for an independent project that I’m working on.
Summary: Originally published in 1893, Durkheim wrote a lot about how societies could maintain their integrity the modern era; a time in which the Industrial Revolution was changing the landscape of society.
Durkheim presents a new vision of the social structures and the issues caused by capitalism (still relevant today). He argued that uncontrolled state power could lead to the end of individuality and believed that only a free society that promotes voluntary bonds between its members will result in the prosperity of individuals.
Significance: Concerning the current political and economic climate, this book is 100% relevant for our content on the future of work and for our own careers.
How I’ll apply it: I haven’t started on this one yet, but I’m guessing it could lead to a blog post at minimum.
Summary: Co-written by three renowned psychologists, Good Work provides strategies for creating a work life that is both expert and socially responsible based on real life stories from real professionals. They set out to prove that ethical success -in a world where market forces drive all- is possible.
Significance: This topic comes up a lot when we work with our students and clients on their career planning. There is always the question, “Is it possible to be both values driven and wildly successful?”
How I’ll apply it: I’m not sure about the level of sophistication in how the information is presented. I’ve been on the business ethics train for a while. Maybe I’ll learn something new or discover some tips for increasing profits in an ethical way. Not sure what to expect.
Summary: Written by the great swordsman, Miyamoto Musashi in 1645, the five books are the stories Musashi taught to his own students in his dojo. The teachings have been used and applied to business strategies in Japan all throughout the 20th century.
Significance:It is common to view business as a military operation and that mindset is pervasive throughout the business world. Whether or not you agree or opt into this kind of thinking, it is important to understand the approach that many other business owners and C-suite professionals are taking if you are going to operate alongside them.
How I’ll apply it: Not sure if I’ll apply this knowledge to my own career at all because, honestly, my approach to business and success is far more feminine and I don’t really know where military/warrior techniques fit into my life. It’s good to know how other entrepreneurs -in Japan in particular- are approaching business.
Summary: Reich explores the effects of globalism has on the economy and job market today. How can normal Americans compete? What skills are the most valuable? And how can we ensure that all can benefit from the global economy. This book is well informed, ahead of its time and published in the 90s. A lot of the issues he covers may be familiar to you today but the masses weren’t attuned to this thinking 20 years ago.
Significance: So obviously relevant today politically and economically, the writer makes some interesting observations and warnings that may put some things in perspective for American workers.
How I’ll apply it: What Reich writes about in The Work of Nations is significant for all of us in America. We create a ton of content on the future of work (like How Blockchain will Revolutionize the World’s Data, There are Big Opportunities in Craft Products, Get e-Citizenship in Estonia) and will definitely continue keeping our community informed about the future of the labor market.
Summary: Reinhold Niebuhr was a Theologian, ethicist, and political analyst and one of the primary figures of twentieth-century religious thought. In these essays Nieburh, a liberal Protestant theologian, examines the catastrophes of the 20th century with “optimistic pessimism”.
Significance: Whether you are religious or not, you’ll find value in Neibuhr’s approach to examining human behavior and ethics.
How I’ll apply it: I’m not sure if the learnings in this book will show up in anything formally or if it will be used just for personal study. Regardless, if it does have a significant enough of an impact on the way I think, you’ll be seeing some version of it in some form or another, whether it’s in a blog post, a vlog, or the way I interact with the Eazl community. I would consider my (short) life’s work thus far to be related to ethics and values so I find what Neibuhr has to say incredibly invaluable.
Other Books at My Bedside