How to Use 3 MBA Marketing Concepts in Growth Hacking

In this post, we are going to launch your marketing mind to the next level with three critical MBA marketing concepts that apply to growth hacking. 1. The two levels of marketing strategy A campaign is a coordinated series of tactics that are associated with some specific initiative. Specifically, at the campaign level of strategic thinking,…

Risk Taking: The Hardest Growth Hacking Concept to Teach Entrepreneurs

Risk taking is just part of the process What kept us up at night as we created content for one of the largest growth hacking courses on the Internet? It has nothing to do with the fast-growth marketing strategies that we integrated into the videos for the course. The issues we really faced is getting…

Growth Hacking: Lifetime Customer Value (LTV) and Paid Acquisition

In this vlog, we want to reinforce how important the relationship is between Lifetime Customer Value (LTV) and average cost of acquiring the customer (CAC). We will give you an example with a real-life situation that we encountered with Eazl. Ludell, who is our Marketing Director here at Eazl, has been running tons of Facebook ads…

Social Media Advertising, Growth Hacking, and Twitter/LinkedIn Ad Account Managers

Work with advertising departments at major social media networks Companies like Twitter and Facebook want you to be successful on their platforms because they are assuming that you’re going to spend more money on their platforms. When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social…

The Growth Mindset Meditation

The Growth Mindset Meditation: Built on Research, You Can Use this to Help Cultivate a Positive Mindset as You Face Challenges The Growth Mindset has changed the way that successful businesspeople, educators, and social scientists approach challenges. Pioneered by Stanford professor, Carol Dweck, and her book “Mindset”, her research-backed idea is that you can actually…