Marvel Comics’ Jessica Jones, Keurig’s Innovation, Node.js & StrongLoop

This week: Jessica Jones, single serving soup, and Strong Loop.

Marcel Comics’ Jessica Jones and storytelling
The top trending story of the week is the new series, Jessica Jones, a 13-episode series created by Marvel Studios for Netflix. This real-life superhero series reminds us of how important good storytelling is for your brand. There is a module in this Growth Hacking course on telling better stories with your content. Specifically, starting with an emotion that you want to create in your audience.

This week -if you have to write a blog post or create some sort of content- try to generate an emotion with that content.

Keurig and Campbell’s Soup partnership
Next, Keurig has teamed up with Campbell’s Soup to create single-serving soups that are brewed using your single-serving coffee maker. This is an example of the power of strategic partnerships.

Here at Eazl, we are talking with a major content distributor called Big Think on a possible partnership and that relationship started because our team networked with some of the leadership from Big Think on LinkedIn. There is a potential win-win situation here.

Keurig has teamed up with Campbell’s Soup to create single-serving soups that are brewed using your single-serving coffee maker. This is an example of the power of strategic partnerships.
Keurig has teamed up with Campbell’s Soup to create single-serving soups that are brewed using your single-serving coffee maker. This is an example of the power of strategic partnerships.

Check out the module on CCMM (in the Career Hacking course and in the LinkedIn courses) on how you can start relationships through a platform like LinkedIn and then make them really meaningful for your career.

IBM buys Strong Loop
Finally, IBM bought Strong Loop, which is an enterprise app development shop in San Mateo that programs in the NodeJS programming language. Check out this vlog that we posted recently for people who are devs out there. This is basically a hack for you to take your links to your online development portfolio or your portfolio websites and turn them into powerful personal branding statements on your resume.

Let us what news in business you are following this week in the comments below!

 

How to Get LinkedIn Recommendations

Lots of people in the Eazl Career Lounge and many people that we have worked with in person want to know how to get more LinkedIn recommendations. We are going to give you two different recipes for doing that.

Blame it on Eazl
The first recipe is to blame it on Eazl. Because you’re taking a LinkedIn profile building course or a Career Management course, it’s easy to go to an ally (maybe a friend or colleague); somebody who you know appreciates your work. Just tell them, “Hey, I’m working on building a great LinkedIn profile because I’m in this course so, if you could help me out with a recommendation, that would be great. That’s part of the course.”  People appreciate other people who are investing in themselves so they’re more likely to leave you a recommendation.

Also, remember if you’re in any Eazl career management course that includes the LinkedIn modules, you will have access to word tracks, where you can copy and paste recommendations either that you are giving or if you are asking people for a recommendation. You will see that there are some templates to guide you on asking someone for a recommendation. We suggest is to tell them exactly how to leave your recommendation because a lot of people have never left recommendations before.

What we mean by this is that you will need to tell them to go to your profile, click the little blue button, and they’ll see a recommendation link. When they click that, they’ll be able to leave you a recommendation.

Create a recommendation circle
The second recipe is to create a recommendation circle. This is really good if you’re a student or if you work in a place with lots of different colleagues. Gather a group of allies and tell everybody, “Lets recommend each other’s work so that we can build our LinkedIn profiles.” I remember doing this for both of my educational institutions.

Gather a group of allies to exchange recommendations.
Gather a group of allies to exchange recommendations.

What you do is to say, “Hey, I’m going to leave you a LinkedIn recommendation. Will you leave one for me? If you just get 4 to 5people together, then you can have four or five recommendations on either your work or your time at a particular educational institution.

Get recommendations before you leave
If you are about to leave your position or you think you are going to be changing jobs soon, secure your recommendations right away before anybody knows that you might be leaving. Once you leave, people are less likely to recommendations you. Part of your exit strategy for leaving a work and leaving a position should be to get those recommendations before you send any signals that you might be changing jobs.

Want to learn more about career management and using LinkedIn to find a job you love? Check out this preview of our Career Hacking course.

Social Media Advertising, Growth Hacking, and Twitter/LinkedIn Ad Account Managers

Work with advertising departments at major social media networks
Companies like Twitter and Facebook want you to be successful on their platforms because they are assuming that you’re going to spend more money on their platforms. When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.

With Twitter, if you spent $800 a week on your advertising campaigns, they will assign you an Account Manager to make sure that your $800 is helping to achieving your objectives. Similarly, if you spend about $25,000 on advertising on LinkedIn over the course of three months, you’ll dedicated support from the LinkedIn advertising team.

When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.
When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.

If you have a certain budget (a relatively big budget) for using the advertising channels on these social media platforms, it’s worth it for you to ask for a dedicated Account Manager.

How can an account manager help?
What are you going to do with this Account Manager? You should use them as a resource and ask for things like data that’s not available to people who don’t have access to the account manager. You should ask for specialized consulting from them because they know how their platform works. Like what times of day should you post? What kinds of advertising are working on the platform? Basically, if you have the money, make sure that you’re getting support from so that you are getting the highest return possible from your advertising dollars.

Growth Hacking Masterclass: 20 Minute Free Preview

Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.

A Digital Marketing Toolkit for the Connected Economy at Your Fingertips

Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you’ll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you’ll be a valuable asset to any team.

This flagship course was developed in partnership with leading instructional designers. You’ll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).

The Complete Digital Marketing Package for Growth Hackers

This course begins by presenting selected MBA-level marketing concepts like product/market fit, personas and customer segmentation, and customer “buying centers.” Then the course builds out each of the in-demand digital marketing skill sets and contextualizes them within the growth hacking mindset.

In the first half of the course, you’ll develop analytical skills that will enable you to understand what’s working, where it’s working, and what needs to be changed. You’ll start with a section on lean analytics before moving on to web traffic analytics. Then you’ll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.

In the second half of the course, you’ll develop a user-centric approach to marketing. You’ll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you’ll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you’ll know how to use it.

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