In this week’s Brain Boost, I’m going to show you how to create a pinned lead generation card for a Twitter profile.
This is a Brain Boost that is celebrating marketing month here at Eazl, which is about the release of version 4.0 of Eazl’s Growth Hacking Masterclass.
Today, what we’re going to talk about is how you can create a lead generation Tweet with Twitter.
This is fun it’s easy and it kind of will start to get you in the world of Twitter for advertising.
What you’re going to do is go to the ads portion of Twitter.
Now, go to Creatives and then click “Create Card”.
Then, create a lead generation card.
Fill out the card. You’re going to want to create a headline, create a call-to-action, create a URL –that’s your destination URL for when people click the card– and then you’re also going to need to create a little image that’s 800 by 200 pixels wide and then accept the terms and then create your card.
Hint: If you are having trouble uploading your image, try disabling your ad blocker.
Once you have your card, you want to create a Tweet that’s pretty well crafted. Hopefully, with some hashtags and things that are appropriate. And then create a Tweet around that card.
Now, go to your profile and then find that Tweet. You’re going to open that Tweet up and then, in the lower right hand corner, you can drop down and you can pin that Tweet to your Twitter profile.
Now, what you have is a pinned Tweet at the top of your profile that is a lead generation card.
Join us for another Brain Boost next week at 10 a.m. Pacific Time.