How to Create a Pinned Lead Generation Card for a Twitter Profile

In this week’s Brain Boost, I’m going to show you how to create a pinned lead generation card for a Twitter profile.

This is a Brain Boost that is celebrating marketing month here at Eazl, which is about the release of version 4.0 of Eazl’s Growth Hacking Masterclass.

Today, what we’re going to talk about is how you can create a lead generation Tweet with Twitter. 

This is fun it’s easy and it kind of will start to get you in the world of Twitter for advertising.

Step 1
What you’re going to do is go to the ads portion of Twitter.

Pinned Lead Generation Card

 

Now, go to Creatives and then click “Create Card”.

Pinned Lead Generation Card

Then, create a lead generation card.

Pinned Lead Generation Card

Pinned Lead Generation Card

Step 2
Fill out the card. You’re going to want to create a headline, create a call-to-action, create a URL –that’s your destination URL for when people click the card– and then you’re also going to need to create a little image that’s 800 by 200 pixels wide and then accept the terms and then create your card.

Hint: If you are having trouble uploading your image, try disabling your ad blocker.

Pinned Lead Generation Card

Step 3
Once you have your card, you want to create a Tweet that’s pretty well crafted. Hopefully, with some hashtags and things that are appropriate. And then create a Tweet around that card.

Pinned Lead Generation Card

Pinned Lead Generation Card

Now, go to your profile and then find that Tweet. You’re going to open that Tweet up and then, in the lower right hand corner, you can drop down and you can pin that Tweet to your Twitter profile.

Pinned Lead Generation Card

Now, what you have is a pinned Tweet at the top of your profile that is a lead generation card.

Pinned Lead Generation Card

 

Join us for another Brain Boost next week at 10 a.m. Pacific Time.

3 Ways to Use Twitter Analytics

In this week’s Brain Boost: three ways to use Twitter analytics.

This is a special Brain Boost. It’s part of marketing month here at Eazl, where we’re celebrating the release of Growth Hacking 4.0 and, in this BrainBoost, we’re going to talk about 3 ways that you can use analytics for Twitter.

The first way is just go to analytics.twitter.com and you’re goingto find out how you can basically look at the success of your content and your Tweets. This is pretty simple. You can see things like which Tweets got the most reach, likes, etc.

One thing that I would advise to you is that the data suggests that the number one predictor for growth is engagement. You can sort your tweets by engagement. That’s a pretty easy way to see which Tweets are getting the most engagement.

You might want to write content about that or Tweet more about that.

Those are ways that you can use that part of the analytics suite.

Now, when you go over to the audience part of your Twitter analytics, you can find, first, that you’re going to be basically looking at your followers and there are a couple things that you can find out about your followers.

You can find out what their top interests are and something that I like is their location. I particularly like the regions versus the countries because I think it’s more interesting to see which regions are following you, especially if you’re a salesperson and you’re wondering, “Where should I put my ads?”

Well, those regions might be a good place to put your ads.

The third thing that I would advise you on is that you can find interesting things when you move to your organic audience. There’s this little filter where you can shift from your followers to your organic audience and these are people who have actually engaged with your content.

When we switch to that audience,  you get a more sophisticated view things like their financial status and stuff like that.

So, basically, this is interesting because Twitter is incentivizing you to create engagement more than build a following because you get more data about the people who engage with your content than you do just about people who follow you.

If you are ever interested, one thing you can do here is you can compare other audiences on Twitter with your audience so that you can kind of see what the baseline is and then you can judge how you’re doing. You can also do this for a little bit of prospecting about which interest groups there are onTwitter and what they look like.

Come back next week for another Brain Boost at 10 a.m. Pacific Time on the Eazl YouTube channel.

Social Media Advertising, Growth Hacking, and Twitter/LinkedIn Ad Account Managers

Work with advertising departments at major social media networks
Companies like Twitter and Facebook want you to be successful on their platforms because they are assuming that you’re going to spend more money on their platforms. When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.

With Twitter, if you spent $800 a week on your advertising campaigns, they will assign you an Account Manager to make sure that your $800 is helping to achieving your objectives. Similarly, if you spend about $25,000 on advertising on LinkedIn over the course of three months, you’ll dedicated support from the LinkedIn advertising team.

When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.
When you reach a certain threshold of spending on your social media advertising campaigns, team members at these social networks will become available to you for one-on-one support.

If you have a certain budget (a relatively big budget) for using the advertising channels on these social media platforms, it’s worth it for you to ask for a dedicated Account Manager.

How can an account manager help?
What are you going to do with this Account Manager? You should use them as a resource and ask for things like data that’s not available to people who don’t have access to the account manager. You should ask for specialized consulting from them because they know how their platform works. Like what times of day should you post? What kinds of advertising are working on the platform? Basically, if you have the money, make sure that you’re getting support from so that you are getting the highest return possible from your advertising dollars.