Patrick Byrne’s Blockchain Project to Fight Poverty + More

The Blockchain Project that Fights Poverty and More in this Week’s Brain Boost from Eazl 🚀

Blockchain for Good
Patrick Byrne (CEO of Overstock.com) and economist Hernando de Soto are building a blockchain that registers formal and informal landholdings by rural farmers to give them greater land security. Read more about it here.

Companies Liable for CO2 Emissions?
A German court will hear a case against RWE Energy filed by a Peruvian farmer whose land is threatened by a melting glacier. If found liable, it could be a historic case in the fight for environmental justice. More via the The Guardian at here.

Investment Crowdfunding
Ipsento Coffee is doing a Community IPO on Wefunder and the crowd is proving to be incredibly diligent and smart. Read their questions and check out the raise here.

Influencer Marketing
Instagram accounts with 5-50k followers can receive up to $5k per sponsored post according to a new piece by VICE Media. Check it out

Education
Google has a new micro digital marketing lessons app, Primer, with micro lessons you can take for free on your smartphone.

Eazl’s Top 10 Favorite Information Sources in 2017

eazl top information sources

There are a lot of garbage information sources out there so it’s important to curate the type of information that you come across every day, especially in the age of social media. Davis and I got together and brainstormed our top 10 information sources in 2017. Here’s what we came up with:

#10 Radiolab

radiolab

A “show about curiosity” that covers the strange and unusual from science and philosophy. The production is incredible!

Where we follow them: Podcast

#9 Harvard Biz Review

Harvard Business Review

This is one of our favorite sources for researched content on future of work and management. Without paying, you can read 6 articles a month for free.

Where we follow them: Twitter

#8 Financial Times

Financial Times

Real, high quality journalism on the topics of business, career, and government that is behind a paywall.

What does the paywall mean for the content?

Less drivel because the content does not rely on just advertising and clickbait. The community is also high quality because people who care to pay for a subscription to FT ($179/year for a standard subscription) are typically smart and genuinely interested. Plus, it keeps the trolls and bots out.

Where we follow them: Paid Subscription (we have the Standard subscription)

 

#7 Gallup

Gallup

Providing analytics to organizations, Gallup is a refreshing source of information because it prevents just the facts and numbers…no opinions, which is hard to find these days in mainstream news.

Where we follow them: Twitter

 

#6 World Economic Forum

World Economic Forum

From work life balance and environment to economic issues and innovation, World Economic Forum -out of Switzerland- covers just about everything that has an affect on quality of life, globally.

Where we follow them: Twitter

#5 Dalai Lama

dalai lama

The Dalai Lama has been on the right wavelength always and it’s been quite fun to watch the scientific research roll out to support his teachings. He’s a living reminder to resist the arrogance of modern life that tempts us to discount the wisdom of the ages.

Where we follow him: Watch the Dalai Lama drop some knowledge on Twitter.

 

#4 VICE

VICE

 

They cover topics and news that no one else dares to cover…in a way that no one else dares. VICE is setting a new standard for journalism.

Where we follow them: YouTube

#3 On Point

On Point Radio


A two-hour live show that is a refreshing and honest source of news and conversation.

Where we follow them: Podcast


#2
The School of Life

School of LIfe

Alain de Botton is a philosopher who founded The School of Life to teach emotional intelligence. They create tons of useful content in the form of videos, articles, books, and products.

Where we follow them: YouTube and Twitter


#1
Greater Good Science Center

Greater Good Science Center

 

Based at UC Berkeley, GGSC is working on presenting the science behind practices that help us lead good lives and make the world better. Think: soft skills and proving the Dalai Lama right.

 

Where we follow them: Science of Happiness course from UC Berkeley, their blog, and Twitter

 

Do you have any favorite information sources that didn’t make this list? We’d love to hear your favorites in the comments below or on Twitter.

Eazl’s Top 10 Free Content and Posts in 2017

eazl top posts

2017 was a BIG year for us and the Eazl community!

We launched 7 new courses, made the biggest update EVER to our Growth Hacking Masterclass in collaboration with a former Eazl student (our first time collaborating with Eazl alumni on a course), and our enrolled students grew to 130K+.

This makes me all kinds of happy and proud to be part of the Eazl family.

Along with the growth and new paid content, we also rolled out a ton of free content throughout the year. These are the Top 10 posts of 2017, chosen by readers of the Eazl blog.


#1 How to Use the Myers-Briggs (MBTI) Personality Test + Free Download

Eazl MBTI Personality Test image

Having trouble with someone at work? Working on a team that’s not working well together?

Check out one of our most popular modules from our Advanced Management Training course: how to use the Myers-Briggs (or MBTI) personality test to understand diverse personality types.

WATCH THE VIDEO & GET THE GUIDE

#2 Chatbots are the Future of Online Marketing

eazl chatbots

In the world of business and marketing right now, it’s all about AI and chatbots. In the next 5-10 years, you can expect chatbots to become much more a part of our lives and how we interact with companies.

The thing is…you can make one right now. And you don’t even have to know how to code!

We’ve gathered up all the resources we have for you on bots at the moment and put them all here so you can catch up with what’s happening in the world of bots.

READ MORE


#3 Maja Voje’s 100+ FREE Growth Hacking Tools & Frames

eazl-maja-voje

Maja Voje is a beloved member of our community; one of our earliest adopters whose intelligence, skill, and collaborative nature serves as an inspiration for us to keep doing what we do.

Recently, Maja created this guide of over 100 free growth hacking tools “to bridge the gap between tool discovery and implementation.” The world of growth hacking is young and it seems like new tools for growth are launched every day. That’s what makes Maja’s work so useful.

And she’s tested all of them herself.

READ MORE

#4 Personal Finance: Terms You Need Know from a Money Guru

personal finance

“If you’re anything like me, you might find the world of personal finance (think: credit, debt, and acquiring property) to be strange and unfamiliar. I never had my parents teach me and it was never a focus in school. The only advice I ever received came from my mom when she said, “Don’t get a credit card,” when I headed off the University of Texas at Austin at age 18.

I may not have listened to that advice. : /”

READ ON


#5 Be Your Own Inspiration: Adi Diner, Engineering Project Manager

adi-diner

Adi Diner is a Project Manager at Spectra-Physics, an industrial and scientific laser company in the San Francisco Bay Area. Adi’s profile stood out to me because I wanted to highlight someone from the Eazl community with a science and engineering background. I also really liked how her passion for science was developed as a child because I think it’s something so many of us can relate to.

Check out Adi’s wise words about teamwork and perfection, which is applicable to you no matter what industry you’re in…

READ ON


#6 How Positive Emotions Change Who We Are

eazl positive emotions

Accordingly to research from UC Berkeley, 1% of the cells in your body are replaced per day, which means all of your cells change within a quarter or season of a year. It also takes that long to form a new habit.

In addition, our emotions affect our level of cellular change. The more daily positive emotions we have, the more we can change who we are and it can even affect the way our genes are transcribed (for the better).

READ ON


#7 What’s Next in Sonoma County: Probiotics and the Future of Health

In What’s Next, Team Eazl travels around North America to capture the climate of entrepreneurship and innovation in cities outside of San Francisco and NYC.

We discover how economies and people are thriving in the ever changing world of work by talking to heavy hitters and innovators that live within –and contribute to– those communities.

Join our host, Davis Jones, in the third episode of the season as he explores the business of gut health on Sonoma County, California.

WATCH THE EPISODE


#8 These Brands are Killing It on Instagram

these brand are killing it on instagram

I love finding branding and marketing inspiration on Instagram and I’m loving the platform in general these days because the user experience is a lot more enjoyable than the toxic environment on Facebook. You can find out more about how we feel about THAT whole sitch here.

In my feed, I like to see posts from a mix of different kinds of companies because, as a marketer, I’m constantly paying attention to what other marketers are doing well.”

READ MORE


#9 Six Project Ideas for Your Resume

project ideas resume

The Projects section might be at the bottom of your resume…but don’t be fooled! It’s still a major selling point of your CV and is becoming more and more relevant in the modern job market as companies look for employees who self-train and walk through the door with something to offer on the first day.

This is why lifelong learning and continuing education is having a moment right now…and the market will continue to grow.

There are a lot of ways that you can demonstrate your initiative and interests as projects on your resume. Here are a few ideas…

READ ON

 

#10 What You Eat at Work Can Make You More Productive

Most Popular Eazl Courses and Training Certificates 2017

most popular eazl courses

Here’s a list of our most popular courses and training certificates in 2017.

What do we mean by “most popular”? The most enrolled, most positively reviewed, the most focus on delivering results, and the highest quality courses of the year.

#1 Career Hacking (Bestseller)

The world’s BESTSELLING career course! Job Search, Resume / CV Writing, LinkedIn, Networking, Interview Skills, + more!

#2 Growth Hacking (Bestseller)

The world’s BESTSELLING growth hacking course! Become a modern digital marketing leader. Over 30,000 alumni worldwide!

#3 Facebook Advertising 

In less than 3 hours you’ll be able to use Facebook’s ad targeting features, install and use the Tracking Pixel, launch campaigns, and receive a certification.


#4 Advanced Management Training 

The complete management skills toolkit! Personal productivity, communication skills, negotiation, leadership, strategy, and more!

#5 8 Step Business Launch

Learn to find target markets, design products + services, MVP testing, build a brand, find customers, & get seed funding.

 

#6 Build a Twitter Bot Powered by Artificial Intelligence through IBM Watson (~90 mins, No Coding!) (Bestseller)

Learn by doing! Create a social AI Twitter bot with 13 year old coding genius Tanmay Bakshi and Eazl’s Davis Jones

#7 Investment Crowdfunding 101

Ideal for people interested in entrepreneurship, fintech, big data, startups, finance, private equity, VCs, & investing.

2018 Robert Half Salary Guide and Why Davis Jones Thinks It’s Important

robert half salary guide

The Robert Half Salary Guide, published yearly, is a resource for starting salaries and also a look into hiring trends. It’s useful for both candidates and employers, including startups and small businesses. You can download the guide for free here.

If you end up working with Robert Half for recruitment purposes, make sure you are looking out for your own interests because it is in the company’s interest to shift people around, place people quickly, and they do view it as a money-making transaction primarily. That doesn’t mean there isn’t value in working with them but remember that you must be your own advocate.

I spoke with Davis Jones over our coffee this morning and this is what he had to say about the Robert Half Salary guide:

Why do you think the yearly Robert Half Salary Guide is important?
For those who are currently employed, it’s a great way to benchmark your current pay vs. the market. If you want to ask for a raise and you know you’re getting paid under market value, it’s a tool you can use in negotiation.

For job seekers, it will help set your expectations during your job search.

What level of expertise will this help?
Really, it’s for people under C-Suite Level.

How can the guide benefit employers?
You need to align your strategic plan with your workforce budgets. Can you afford your plan? Market salary knowledge can expose flaws in projections and help you build in realistic expenditure estimates for your growth goals.

andy angelos eazl business growth

From World Economic Forum: Your next lawyer could be a machine

robot lawyer

“Academically trained attorneys are increasingly being replaced by technology to analyze evidence and assess it for relevance in investigations, lawsuits, compliance efforts, and more. Forty percent of more than 100 in-house attorneys in major American corporations told the industry publication Corporate Counsel, in a survey published on Jan. 23, that they rely on technology assisted review (TAR).”

robot lawyer

From Kissmetrics: Your Customers Don’t Care About Your Product

To learn more about the Jobs to Be Done concept, check out our Customer Service 2.o certificate course.

eazl customer service

“It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.

Your customers care about the progress they will make as a result of using your product.

As Growth Marketers and Product Builders, it’s our job to make sure customers understand how our product will change them for the better. Then we can create an efficient customer funnel that turns potential customers into loyal, repeat customers. We use data to optimize each stage of the user lifecycle. However, it’s easy to get bogged down in user data and product features. When we lose sight of whether or not our customers have realized the better life we’ve promised, the customer becomes stuck in our funnel and we lose our customer.”

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Collaboration Skills: One of the Most Important 21st Century Job Skills

Collaboration Concept

This morning I (Davis) am speaking to Rich Campbell’s marketing students at Sonoma State (maybe you’re one of them?!) and I wanted to center this annual presentation to my fellow SSU alums around collaboration this year. At the end of this post, I’ll share an exercise with you that you can use to build your collaboration muscles.

First, let’s define “collaboration” for our purposes as working with someone to produce or create something outside of a traditional corporate structure.

Increasingly, I’m finding that the rise of decentralized work networks, contract work scenarios from larger corporations, the freelance economy, the sharing economy, and virtual workforces is creating an increased need for collaboration skills.

This isn’t just what I am personally feeling but Eazl is also hearing this from our corporate learning clients like PayPal, Yelp!, Volkswagon, and other enterprises. In a higher education landscape that increasingly prioritizes computer science education, employers are finding that soft skills are often lacking in their workforces.

Here, you’ll find links where you can explore some of the collaboration topics that I discussed with the Sonoma State students today and dive deeper into elements of collaboration or most appropriate for your use case:

Here’s a simple exercise to build your skills in this area:

  1.  Next time that somebody close to you starts to tell you about something that is important to them, use the “three whys“ technique to learn deeply about their attitude towards the situation. Simply ask “why do you feel that way?” and then follow up with another question like “why do you think that?“ and then finally, a final “why do you think that?“
  2. Call the information that you have learned about this person, their situation, and the assumptions that drive their thinking back to yourself. Simply take information if they’ve shared with you and then replay that in your mind. This will reinforce those ideas and enable you to retain the information that was shared with you.

This exercise is simply about learning to actively search for, listen to, and retain information about another person‘s interests and attitudes. After all, collaboration is all about working towards shared interests or goals outside of traditional work formats because you will often be unable to force people to do something. That means that you need to know more about what actually motivates them, align your actions with their motivations, and collaboratively work towards the goal.

Build your collaboration skills with these Eazl courses:

If you’re interested, you can also see a recording of my talk on campus last year on the History of the Entrepreneurial Spirit.