Facebook Advertising: The Facebook Ads 2017 Certification Course (Trailer)

This post is part of our Augment Your Resume series. We’re creating content that will help you upgrade the language, certifications, volunteerism, and projects sections of your resume. 

*Get a $10 discount on the course here: http://bit.ly/fbads10*

In less than 3 hours you’ll be able to use Facebook’s ad targeting features, install and use the Tracking Pixel, launch campaigns, and receive a certification.

Learning how to use Facebook Advertising isn’t just for launching Facebook ads to sell products. Instead, think of Facebook ads as a way to communicate with hyper-targeted groups of people. Facebook advertisements can be used for recruiting, for public relations, to promote events, to build communities, and, of course, for selling products and services.

Learning to use the Facebook Ads suite for business will enable you to be better at online marketing, modern digital communications, and will give you a strong background for a variety of social media and digital marketing applications. You’ll also earn your Facebook Ads 2017 certificate which you can link to on your LinkedIn® profile, resume, etc.

For more info: http://bit.ly/fbads10

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Fake News is About to Get Bigger and Faker

🎧 Listen to a great podcast on this topic via WNYC’s Radiolab 🎧

What happens when hyper-realistic fake information is easy to create, hard to detect, and can be spread across the world to billions of people within seconds via social media? We’re going to see…

Photoshop for Voices
Adobe’s VOCO software can now take a 20-minute recording of a person’s voice and then enable an editor to type any words they want–even if none of that was said ever during the 20-minute recording–and produce near-flawless audio that could fool anyone… and this tech is only going to get more accurate and harder to spot

Fake Video is Here
Now, any president, prime minister, CEO, or celebrity, can be someone’s lifelike puppet on video. Watch a video produced by a team at Stanford that shows the face of former US President George W. Bush being scarily manipulated in real time.

Questions
The implications of this technological advance are immense. In the near future, fake news–audio, video, etc.–will be incredibly pervasive on the web. What does this mean for news outlets?

Will people need to pay for quality, trusted information?

How will we identify artificially-generated videos and audio?

What’s next for truth and information online?

What business opportunities does this present?

http://futureoffakenews.com/

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Productivity: Why You Should Work in Clusters

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In the mid 1970s, two American researchers used people’s reactions to words to discover something that we can all apply to using our brains. Your brain is better when it works in clusters. See the research here.

Better Comprehension
The two researchers found that when they showed people words that had similar meanings people were able to actually read the words more quickly than if the words they were shown had no relation to each other.

The takeaway here is that we will be able to understand something and make connections on some topic if our brains are warmed up to thinking about that topic.

Our brains won’t be as capable if we use them to flip between topics every few seconds. Our brains like to think in patterns.

Better Judgement
The researchers also found that our brains can identify falsehoods better when we think in clusters. For example, if we hear a 5 sentences on the same topic, we’ll easily spot the sentence that is untrue but if we hear 5 sentences that all pertain to different topics, we’re less capable of identifying which sentence is false.

So, try to work in clusters. For example, if you need to create one piece of marketing collateral each week, next time try to create all four pieces of marketing collateral for the month on the same day. You’ll likely feel like it’s faster, easier, and more efficient.

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How to Use Your Brain (According to Neuroscience)

This post is part of our Summer Scale Up series. We’re helping you accomplish more.

What do neuroscientists have to say about how we should use our brains? Let’s dive in!

The OG Power Processor
Currently, the top-of-the line Mac Pro (not a MacBook–Apple’s $4,000 desktop machine) tops out at around 7teraflops per second in processing power. The human brain is estimated to be able to process almost 350x faster–closer to 1 Petaflop per second. Our brains are great at evaluating information. See how the Harvard researcher came up with this estimate.

Storage Problems
Our brains aren’t so good at storing information–especially short-term storage. Researcher George Miller showed that when we have more than 7 items in our short-term memories, our ability to make good decisions drops significantly. See his findings and learn about Miller’s Law.

So what does this mean for you and how you use your brain? First, try to delegate memory and project-management like duties to software. Take pressure off yourself to remember everything you’re working on. Instead, spend your brain power processing information and using logic to find pathways forward. You’ll be much better at that than a machine will be.

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🌞 Save Time and Be More Productive! Join Eazl’s Summer Scale Up  🌞

Bandwidth Allocation (Productivity) in Theory and Practice

This free video is part of our Summer Scale Up series. We’re helping you accomplish more with a month of helpful content on scaling yourself in July.

In this video, you’re going to learn about why maximum productivity is important.

This video is an excerpt from the Maximizing Your Personal Productivity section of our Advanced Management Training.

Advanced Management Training is an MBA in a box! You’ll learn hiring, mentorship, communication & persuasion, productivity hacks, negotiation & leadership skills, + more.

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From GOTO: Scott Hanselman on Scaling Yourself

This is a shared video from GOTO as a part of our series, Summer Scale Up. We’re helping you scale yourself and accomplish more. 

Scott Hanselman is the Principal Program Manager at Microsoft in Portland, Oregon.

Created for developers, by developers, GOTO Conferences are focused on bringing the best minds in the software community and the most interesting topics to light.

As information workers, we are asked to absorb even more information than ever before. More blogs, more documentation, more patterns, more layers of abstraction. Now Twitter and Facebook compete with Email and Texts for our attention, keeping us up-to-date on our friends dietary details and movie attendance second-by-second.

Does all this information take a toll on your psyche or sharpen the saw? Is it a matter of finding the right tools and filters to capture what you need, or do you just need to unplug. Is ZEB (zero email bounce) a myth or are there substantive techniques for prioritizing your life on the web?

Come see Scott’s famous “Scaling Yourself” talk, adapted to take only 15 minutes of your time!

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Productivity: MIT’s Research on Being More Productive

This weekly Brain Boost is part of our Summer Scale Up series.

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What do the best researchers in the world have to say about productivity? Funny you ask… we found out! Here’s what a team of 3 MIT economists learned will help you be productive:

Increase Your Betweenness Centrality
Betweenness Centrality is a fancy way of saying that you benefit from being in the middle of many discussions. For example, knowing a little bit about a lot of projects benefits you. It also benefits you to have one foot in many different social groups rather than knowing everyone from one social group. Learn more about betweenness centrality here.

Learn to Use People Databases
People who can use people databases like LinkedIn are much more productive. For example, learning how to use Boolean search techniques to navigate your LinkedIn network is a high-value skill that we teach in our Career Hacking course.

Learn to Signal
The MIT research also shows that learning to digitally signal other people about your work enables you to be much more productive. For example, sending automated emails, chat notifications, or social network updates about your work are digital signals. Three great automated signaling tools are: –
BufferApp
MailButler
Yet Another Mail Merge

Here’s a discounted link to Eazl’s Advanced Management Training Program: http://bit.ly/eazlss15yt

Here’s the original research from MIT’s team.

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Facebook Advertising 101: The Basics of Facebook Ads

Learn the Building Blocks of Using Facebook’s Ad System (new course coming soon to courses.eazl.co)

Everything in Facebook’s ad ecosystem is about what you want people to do when they see your ads. The campaign OBJECTIVE is important because it will impact how your ad is delivered to Facebook users. For example, if you select “Traffic” Facebook will target users more likely to click your link and if you select “Engagement” it will use data to target people who are more likely comment, like, and share.

Facebook sees ads as a three-part funnel: Awareness → Consideration → Conversions and each of the 10 objectives is centered around one of these three steps (these change often so forgive if they’re not the exact same when you see this video).

Once you pick your campaign-level objective, you’ll define an audience, budget, and schedule in an AD SET that’s part of that campaign.

Then, you’ll design the ADS in your ad set, which can be in one of five formats:
1. Photo Ads
2. Video Ads
3. Carousel Ads
4. Slideshow Ads
5. Collection Ads

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LinkedIn Tips: Give People Public Recognition for Good Work + Get Profile Views

When I think about how professional social networking is evolving, it makes me happy. More and more, I see people who used to be silent observers speaking up. I see them giving thanks, talking about causes they believe in, and responding to other people’s ideas. In this past, it was only the outspoken people and the crazies who were active on social media. I like to see these networks–especially LinkedIn–getting more SOCIAL.

☞ Are you on LinkedIn? Let’s connect! Send me a request!

Recently, I publicly thanked a group of people through a LinkedIn post. These people helped me develop an international marketing strategy and I felt like our MBA program–the way we were connected to one another–deserved a shout-out on LinkedIn. So I took advantage of the tagging feature on LinkedIn and tagged each of them plus the people who run the program in the post. Man, it worked!

Within a few days, the post had more than 3,000 views and nearly 30 post engagements. That’s a pretty successful post! Looking back on it, being friendly, giving people a public “thank you,” and tagging your own business in the post is a win-win-win.

So next time you want to let your network know that one of your colleagues, clients, or peers did something worth sharing take the time to be kind, be public, and tag them in your post.

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Being an Entrepreneur is Hard

Being an Entrepreneur is Hard

Hi, I’m Ludell and I’m the Marketing Director of an educational publishing company called Eazl. Our channel has all kinds of interesting things, from weekly Brain Boosts (to keep you informed on all things business, marketing, and the labor market) and free mini courses to 20 min. travel shows and interviews with industry experts. On my vlog playlist, you’ll find videos about my day to day marketing experiences and I’ll show you what it’s like to be me -a marketer and entrepreneur. I’m also curious to learn about your own experiences.

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My Marketing Mastermind Group

If you’re reading this, share your self-employment experiences with me. I want to get to know you!

Thanks for watching.